Do you associate networking with shameless self-promotion and ‘more = more’? Does that make your stomach turn? Me too! Related: 18 Easy Conversation Starters For Networking Events Networking has a bad reputation as a forum for superficial small talk. Yet real networking is about establishing mutually beneficial, lasting connections, one person at a time. And with my modern approach to networking, even you can shine and thrive at a board meeting, convention, or free-floating cocktail party. The reason so many of us hate networking – and profess to stink at it – is because we’ve been futilely following the wrong rules. Rules that only work for a paltry 15% of the population and require us to be phony – a sure fire way to short circuit.