For those interested in finding work or advancing their careers, establishing a personal brand is essential. This practice effectively involves the cultivation of certain, positive associations with an individual’s name, as when a job seeker brands him or herself as a green plumbing expert, or a people-oriented real estate professional. (Do you feel stuck in your career? In this webinar, career expert J.T. O’Donnell will show you exactly what you can do get out of your career rut and into a more satisfying career.) As such, more and more individuals are starting to take personal branding seriously. However, according to online marketing professional Rich Gorman, not all branding strategies are created equal. Some well-meaning individuals, either through neglect or misinformation, end up doing more harm than good to their personal brands. By isolating the most common personal branding fails, individuals can ensure that their branding efforts yield only positive results. Here are a few: