What if people could evaluate your expertise based only on one visual symbol? What if people could understand your essence through a short Linkedin profile? (Psst! Can’t get hired? Watch this free tutorial.) That is the task—to build a personal brand identity through design and content. You may not feel like a brand. You’re an individual, not cereal or a car. To secure the position or client you desire, however, you need to do something to distinguish yourself. To break through, you need to make an indelible impression on your audience (potential employer or client). To do this, you need to build your own brand, which entails creating an original visual identity—logo, business card, resume, website, promotional materials, and so on —and verbal identity— bio, elevator speech, resume content, and social and networking media profile.