Vacation's Over & Hiring Is Increasing! - Air Date: 8/27/13
JT shares how the "back to school" effect impacts hiring managers and creates and increase in jobs in the fall. Learn what you can do to make the most of it. She also discusses age discrimination, experience discrimination and what to do when you go on an interview and don't hear back. Lots of great career and job search questions are answered in this episode!
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Lynn Holland's go-to-market steps

Recently, a long-time colleague, the chief sales officer for a $21M technology company, reached out to catch up and asked for help to get to market in the primary vertical where I focus. He went on to share that his company made an initial go-to-market attempt by assigning a sales rep because of their familiarity with the product. He then admitted a modest return on their investment and a residual lack of knowledge of the industry, few connections, little brand recognition, or sales results. Fast-forwarding to today, he expressed urgency to relaunch with a short game to start generating revenue quickly and a long-term plan to establish themselves in the space.

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