By Colin Nanka I recently read an article that referenced this story about Ted Leonsis’ brush with death back in 1983 and how it transformed his life. “Ted Leonsis, the owner of the Washington Capitals and an Internet multimillionaire, may seem like a guy who has it all. But he hasn’t done it all. When he survived a plane crash landing in 1983, he made a list of 101 things he wanted to do in life. “ I was fortunate enough to be able to meet Mr. Leonsis back in 2000 when I was visiting a friend in Washington, DC. At the time one of my friends had been traded from the Chicago Blackhawks to the Washington Capitals and was a third line winger, and one of the hardest working players on the team. That particular time I attended, the team was retiring Dale Hunters #22 Jersey and my friend got me invited upstairs for the party. The entire team, families and friends of Dale Hunters were there. It was quite a night. At one point in the evening Ted came over and introduced himself to the friends that James had brought up. He was very down to earth, polite, with an aggressive edge. He chided James about the last time they were out playing golf, betting on the game and how James had lost. James by far had some of the least talent on the team, but best work ethics and you could tell Ted just saw something in him he identified with. He and James played golf often. As Ted moved on to talk to other people, I kept an eye on him. By the time the night was over, he had gone and talked to every single person at the party, whether they played for the team, were family…or belonged there at all. I felt a little bit like I was intruding, but he was my friend, and I got to meet the head of AOL…and it was one hell of a party. So my point. Many of us don’t take stock of life all that often. To what we have, what we have accomplished and what is out there to do. Many people meander through life, letting life blow them around like a leaf in the wind. While others, like Ted Leonsis take ownership of their path, control their destiny and raise the expectations of what their life will mean when it’s over. If you take a look at his list, it’s broken down into a few different sections. Family, financial, possessions, charity. I imagine it took him a little while to create this list and fine tune it. You may think it’s easy, but it takes time. It’s hard to even come up with 101 items. You really need to reflect on what you have done; it makes you investigate, if you were only allowed 101 things to accomplish in life, what would they be? Some of those examples from Ted Leonsis (he’s accomplished 71 and counting): 1. Fall in Love and get married 2. Have a healthy son 3. Have a healthy daughter 4. Take care of mother and father 12. Pay off College debts 22. Create the worlds largest media company 33. Support someone who makes a great breakthrough in science or art 77. Go to Brazil 100. Take a year sabbatical 101. Sail around the world with the family You will notice his first four are….not possessions or wealth. They are probably similar to most that have a family. In this he is an ordinary man, like the rest of us. He just happens to have set his bar in life pretty damn high! Colin Nanka blogs about all topics relevant that occur in his life and social community. He is passionate about life; learning from others and helping others achieve their goals. Colin keeps busy as a cloud computing evangelist for one of the fastest growing Software companies in the world today, Salesforce.com. Colin got his start in business with Xerox Corporation, in Western Canada, where he spent eight years in a number of sales, sales training, and product management capacities. He can be reached at LinkedIn or on his blog, The Social Community.
June 02, 2009
TikTok, the popular social media platform that allows users to make and share short-form videos, is not just for individuals looking for funny and entertaining content. It's also an amazing opportunity for employers to step up their employer branding efforts and engage with job seekers in a new and exciting way.
If your company hasn't considered using TikTok for employer branding, or you're on the fence about it, here are three reasons why you should incorporate TikTok into your employer branding efforts today.
Reach A New Audience
Think about your current employer branding strategy. You're probably reaching a pretty consistent audience in the various channels where you post and share content about your company. With TikTok though, you could reach a new audience every single day.
Depending on factors like hashtags, video content, and the sound you use, your videos will reach the audience most likely to interact with them, due to TikTok's insanely accurate algorithm. For example, if one day you post a funny video about your product to promote it and get people thinking about your brand in a new way, that video will reach users who have liked similar videos and content in the past. And then if on another day you post a video about your company's unique employee benefits, and mention that you're hiring, that video will likely reach a completely different audience, one that's full of job seekers.
Connect With A Younger Generation Of Talented Workers
Reaching a new audience might also mean connecting with younger job seekers. Although TikTok is for everyone, the vast majority of users are between the ages of 16-24. This means millions of recent college grads are using the platform—and are probably looking for their first "real" job out of school at the same time. Wouldn't you love to connect with young and talented job seekers and attract the right candidates to your open positions?
This younger generation is Gen Z, and in order to gain their attention and show that your company is modern and can keep up with the times, a TikTok account is almost essential. Nobody wants to work for a boring and outdated company! Think about how you can connect with a younger generation of talented workers with your current employer branding strategy. If there's some room for improvement, give TikTok a try.
Attract Job Seekers With Fun & Educational Content
The content you create on TikTok is what will determine how successful you are at achieving your employer branding goals. At the end of the day, TikTok is a great opportunity to attract job seekers who otherwise might not have thought about applying to your company for a job if they hadn't seen your videos or connected with your company in some way on the social media platform.
To attract job seekers, create fun and educational videos about your company, highlighting employee benefits, company culture, and unique job opportunities. Interact with commenters and followers. Consider what a job seeker's impression of you would be if they stumbled across one of your videos and checked out your profile. Is your company relevant? Why would someone want to work for you? What makes you stand out from other employers? Think about these questions when you add TikTok to your employer branding strategy to ensure your content is helping you attract job seekers.
As an employer, you need to stay on top of your employer branding strategy, using every tool out there to your advantage, or else other companies will attract more job seekers and you'll miss out on talented professionals of all ages. If you were unsure about the importance of TikTok in your employer branding strategy before, we hope this article motivated you to give TikTok a try. You'll attract the right job candidates (and have a lot of fun, too!).
Could your employer branding strategy use a boost? We can help!
Check out our employer branding services today and start attracting the right talent to your organization!
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In this article, I'll provide you with an analysis user guide, complete with templates and examples and, most importantly, how to leverage this analysis during your strategic plans.
What Analysis Tools Should I Use?
There are tons of business analysis models that can help you better understand your business, but some of the most effective ones are the SWOT and PESTLE strategic analysis models.
SWOT stands for:
Strengths and weaknesses represent your company's internal environment—things that are happening now. They represent things that you have control over and can change.
Opportunities and threats represent your company's external environment—things that are happening in the future. They are things going on outside of your company and are not something you can control or change.
A PESTLE analysis can be done in conjunction with a SWOT to more deeply analyze the external section in the SWOT. It is more valuable than SWOT for longer term strategic plans. PESTLE stands for Political, Economic, Social, Technological, Legal, and Environmental.
- POLITICAL: Government policy, corruption levels, trade controls, import and export restrictions, taxation changes
- ECONOMIC: Exchange rates, disposable income levels, interest rates, unemployment rates, wealth distribution
- SOCIAL: Education levels, population growth rate, religious harmony, attitude towards health, social welfare programs, generational shifts
- TECHNOLOGICAL: New technology considerations, internet penetration, access to basic infrastructure, software privacy, technology competency of workforce
- LEGAL: Tax laws and regulations, labor laws and firing policies, copyright and anti-piracy laws
- ENVIRONMENTAL: Weather patterns, attitude towards recycling, attitude towards organic and green products
SWOT and PESTLE are simple tools that, when combined, provide a complete picture of your business environment for an effective strategic planning process.
Here are downloadable free templates and examples to get you started.
SWOT ANALYSIS TEMPLATE