What Makes a Bad Boss?
Welcome to the Career Bar & Grill! What is it? A daily dialogue exchange on Twitter between our blog readers where they provide professional thoughts on a career related topic. How does it work? It’s easy. You read the following question and express your own thoughts to the rest of the world via your Twitter account using the #CareerBG hashtag. Not familiar with the process? Read this » article. Then, tell us...
What makes a bad boss?
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Lynn Holland's go-to-market steps

Recently, a long-time colleague, the chief sales officer for a $21M technology company, reached out to catch up and asked for help to get to market in the primary vertical where I focus. He went on to share that his company made an initial go-to-market attempt by assigning a sales rep because of their familiarity with the product. He then admitted a modest return on their investment and a residual lack of knowledge of the industry, few connections, little brand recognition, or sales results. Fast-forwarding to today, he expressed urgency to relaunch with a short game to start generating revenue quickly and a long-term plan to establish themselves in the space.

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