Work It Daily
December 01, 2018
We get it. Looking for work can be scary, especially if you’ve been at it for a long time and haven’t gotten any results.
Understanding which fears are getting in the way and how to overcome them will make all the difference. Sometimes you might not be aware of which obstacle is getting in the way of your goals. If you want to overcome these fears once and for all, we invite you to join us!
In this training, you’ll learn how to:
Join our CEO, J.T. O'Donnell, and Director of Training Development & Coaching, Christina Burgio, for this live event on Wednesday, October 5th at 12 pm ET.
CAN'T ATTEND LIVE? That's okay. You'll have access to the recording and the workbook after the session!
It's hard to be passionate about a job when you have no connection to the company. How do you show enthusiasm in your cover letter and job interview if you don't absolutely love what you'd be doing, or where you'd be doing it?
Fortunately, there's an easy way to demonstrate your enthusiasm for a company during the application and hiring process.
Here's how you can make meaningful connections with potential employers during your job search...
If you're not totally excited about the company you're hoping to get hired at, then it's possible you just don't know enough about them (or maybe they don't belong on your interview bucket list). Before writing a cover letter, and especially before going in for an interview, you should always check out the company's website.
Also, go to Glassdoor.com to see what past and current employees have to say about the company, and take a peek at their social media accounts. By doing this, you'll get a better sense of their company culture and how they get involved in their community.
Reaching out to the current employees of a company is the most direct way to form a connection with a potential employer. This is where LinkedIn comes in handy.
You should start a chat with current employees on LinkedIn to get an inside scoop on what it's like to work at the company. And once you've connected with a person at the company on LinkedIn, you'll feel a connection to the company itself by default.
A company's core values and beliefs can greatly impact how passionate its employees are about their work. That's why it's important for you to know whether your personal values and beliefs align with the companies you're hoping to get hired at.
In other words, would you be a good cultural fit?
This question is as important to you as it is to the potential employer.
While researching the company, before you write your cover letter or go in for an interview, you should try to find information on its values and beliefs as an organization. Maybe once a month the company volunteers in the community. Maybe a percentage of their profits go to causes you support. Maybe they're dedicated to environmental sustainability in all areas of their business. Whatever the company's specific values and beliefs are, they're perfect opportunities for you to connect with them.
After you do all of the above, you should have an excellent idea of what the company does, who they are, and what they stand for. Now, it's time for you to create a connection story to tell in your cover letter and in your interview.
Start by answering this question: Did something happen to you that made you respect, appreciate, or admire what the company does?
You could be a loyal customer of this company or a good friend of an employee. But if you didn't already have that connection to the company or that passion for what they do, you have it now from your research and your conversations with current employees.
In your cover letter and in your job interview, talk about how you were, or are, affected by the products and services the company provides.
To create a connection story that will stand out to employers, you need to connect your personal story to the company's mission. If you do this, you'll write a disruptive cover letterand be memorable in your interview.
We hope these tips will help you connect with any potential employer you come across during your job search. You'll probably become passionate about a company or employment opportunity you never considered before...it may just take a little research.
Need more help with your job search?
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This article was originally published at an earlier date.
Taylor Swift is a dominant brand, leading the industry for over 15 years with a loyal fan base. She recently released her tenth studio album titled “Midnights” on the streaming platform Spotify at the stroke of midnight. Swifties (as her fans call themselves) rushed to get the album and crashed the site seconds after it launched, breaking Spotify’s record for the most album streams in a single day.
Before the album’s release, Swift released numerous TikTok videos that generated over 131 million views. Her worldwide The Eras tour announcement recently sent her fans into an all-out frenzy. Ticketmaster ended up canceling the public sale of tickets due to the high demand for the presale tickets. Ticketmaster said that more than 3.5 million people pre-registered for Taylor’s Verified Fan sale, the largest in its history. Presale codes were sent to 1.5 million fans who were invited to purchase tickets, while the remaining 2 million were waitlisted. Source
When you build a loyal fan base, customers are no longer just customers. They are advocates, ambassadors, supporters, enthusiasts, and loyalists. When customers find a brand they trust and love, everything changes.
Let’s look at what brand loyalty is, why it is essential, how to build it, a few examples, and what to do when it starts to slide.
Brand loyalty refers to a consumer’s tendency to purchase a particular brand of product or service consistently rather than choosing alternatives. Several factors, such as the quality of the product, the reputation of the brand, and personal experiences with the brand, can influence this. Brand loyalty can also be strengthened through marketing campaigns and customer loyalty programs.
Brand loyalty is essential for many reasons. For businesses, loyal customers are valuable because they are likely to make repeat purchases, which can lead to increased revenue and profitability. Companies with strong brand loyalty grow revenue 2.5X faster and deliver 5X more shareholder value. Acquiring new customers is typically more expensive than retaining existing ones. Brands with high levels of customer loyalty will generally have to spend less on marketing and advertising to maintain growth. And satisfied customers are more likely to recommend a brand to others, which can be an effective form of advertising. Also, loyal customers can help promote a brand through word-of-mouth marketing, leading to new customers and increased market share. Remember that loyal customers will tend to spend more over a longer period, resulting in a higher lifetime value for the brand. Seventy-seven percent of consumers said they have remained loyal to a brand for over ten years. Considering that a 7% increase in brand loyalty can translate into an 85% higher customer lifetime value (CLV), this is significant. Strong brand loyalty can lead to increased brand equity, which is a valuable asset for the company. Finally, having a loyal customer base can help a business weather market downturns and economic recessions by providing a stable source of revenue.
Brand loyalty can also be important for consumers because it can provide a sense of trust and comfort in the products or services they are purchasing. It can also lead to benefits such as exclusive deals, discounts, and special promotions offered to loyal customers.
Overall, brand loyalty can be a win-win situation for both businesses and consumers, and it can be an essential factor in the success and growth of a company.
Building brand loyalty can be a complex process, but there are several strategies that your company can use to encourage customers to form a strong connection with your brand. These include:
These are a few examples of strategies that your company can use to build brand loyalty. The most effective approach will depend on your specific brand and target market.
There are many examples of brand loyalty across various industries. Some notable examples include:
A strong focus on delivering a great product or service and building a strong community around your brand is often at the core of creating brand loyalty.
When brand loyalty starts to slide, it’s important to take action quickly to address the problem. Here are a few strategies that you can use to regain customer loyalty:
These are just a few examples of strategies that companies can use to regain customer loyalty. The most effective approach will depend on the specific situation and the needs of your customers. It’s important to act quickly and efficiently when brand loyalty starts to slide to prevent the situation from worsening and try to regain customer loyalty as soon as possible.
In summary, the secret to building brand loyalty involves:
When done right and customers find a brand they love, everything changes. So, start building your brand leadership today. You've got this!