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Design

For years now, I have seen hustle-culture being glorified, and it frustrates me. The idea of earning respect by overworking yourself isn't healthy. It just isn't. As a small business owner, I fully understand the word hustle. I grind daily. But as human beings, we have limits, so I suggest that we must be intentional with how we hustle.

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Every time I start a project, I get this tiny moment of panic. It doesn't last long, but even now, after years in this business, I still notice that it happens.

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Being the head of a creative team is incredibly rewarding. It requires you to be a protector and a facilitator for your team, removing obstacles and cultivating openness so great ideas have space to flourish. It also requires flexibility to play different roles throughout a project lifecycle. Sometimes you play the hype-man for the project. Sometimes your role is simply to get out of the way and let your amazing team of designers get after it. And then sometimes it is helping them see the greatness in what they just did.

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You are the expert on your brand. You know it best, inside and out. So, then why do I need a branding expert? Because there is a difference between knowing your brand and your brand's branding. HUGE. DIFFERENCE. So, while most brand designers will ask you questions and guide you on the brand strategy path, here are four tips to make the most out of your sessions.

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Spending on brand strategy can seem like a big investment at the time, especially versus hiring someone on an app like Upwork or Fiverr to create a $20 logo for you. But in most cases, a cheap logo will be just that, a cheap logo.

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