Struggling to get serious job search mileage out of LinkedIn? If employers surf your Profile and then leave (or ignore your response to job postings), you might be missing simple strategies for presenting your brand on the site. Related: 10 Tips For Finding Your Perfect Job Fast With LinkedIn Consider these straightforward, corrective actions in your LinkedIn strategy, methods, and perspective – which can make the difference between landing a great job and spinning your wheels:
1. Strengthen your brand message by adding rich media (video, documents, or links).Want employers to get a better picture of your capabilities? Then show them – using an actual graphic, presentation, video, or link to work samples or success stories. You can attach these files to your Summary or under each job in your Experience section. To do so, click the box with a plus sign next to “Edit” while in the Edit Profile display; hover the mouse over this icon to see “Add link” or “Upload file.” After you finish adding the item, a thumbnail will appear on your Profile, injecting a shot of color and intriguing your visitors. Each of your jobs can be associated with Projects or Honors & Awards, where you can also add URLs appearing under each job. Click +Add in Projects to specify the link, description, and dates. Team members can add their participation as well (showing your collaborative side!). No matter how you leverage rich media, the added visual interest on your Profile is sure to draw views – and help promote your brand.
2. Cut the dense paragraphs.You’re writing your LinkedIn Profile for web reading, not a paper-bound narrative. Take a cue from effective web copy standards, with easy-to-digest sentence fragments tuned specifically for today’s click-happy audience. Break apart any paragraphs longer than three lines, aiming for succinct ideas and employing a strategy similar to this one for a VP of Sales:
As a senior sales leader generating results in Americas and APAC markets, I’m known for: - Generating consistent year-over-year results of up to 75% incremental growth. - Winning the top 3 software licensing deals in new markets (Australia and Japan). - Building channel and VAR contracts placing ABC Company among top global tech players.Add bullet symbols by simply copying and pasting bullets you’ve used in documents (or seen elsewhere on LinkedIn) to help set apart the text you’ve added.