There are many situations when a plastic card would offer a business additional benefits, but many companies don’t consider printing onto plastic cards, instead of the traditional medium of card. First impressions count for everything: if you’re giving somebody a card, whether it’s a loyalty card, business card or an information card, then being remembered is the number one aim.
Do you want to be remembered for style, quality and design? Will these advantages make you stand out from the crowd and elevate your brand above the competition?
The plastic card industry is evolving and expanding through new printing technologies and increasing interest, as businesses swap from the traditional card to plastic. This means plastic cards (including plastic business cards for companies or individuals) are affordable and accessible to the vast majority of business across the world. So why are companies switching to plastic to promote their businesses?
Plastic is a material that has many uses and comes in almost every shape, size and colour. Its popularity has been mainly due to its versatility and durability. Printing cards in plastic means they can last for a very long time and keep on representing your brand in an untarnished way in comparison to other materials that would have started to fray or disintegrate. It takes a lot of use to wear out a plastic card, which is why many companies are now looking to plastic for business cards. How many times have you placed a business card into your purse or wallet and regretted it when you needed the number on the now disfigured card?
Design is often how many people first see your business, and it can say a lot about the company and even its values. Often medical and financial business cards consist of a two colour design, displaying a clean, direct and elegant flow. On the other hand, companies like hotels offer a luxury or boutique feel using high contrasting colors and suggestions of luxury by using designs based on gold on black. However, all plastic business cards have one thing in common: quality. The printing of colours is deep and rich, offering a highly detailed card that can remain floorless for a long period of time.
Diversity Of Uses
Plastic cards can be used in a multitude of different situations due to their durability and ability to offer high quality graphics.
Plastic cards can be visual, as with most business cards, but can also interact with machines in a variety of ways. With such a wide range of uses many businesses can take advantage of printing on plastic.
Plastic Can Be Eco-friendly
Recycling old plastic cards into new cards reduces waste and keeps spent cards out of landfill. PVC cards can also be found on the market that bio-degrade in 4 years when they come into contact with organic materials like soil and compost. If your business wants to reduce its environmental impact then eco-friendly recycled business cards are the answer.
Customer Expectation: Can you cater to the whole market?
Business can now offer their tech savvy customers Near Field Communication (NFC). This is a chip located inside the plastic card that allows the customer the ability to take all the details from the card into their phone or any NFC device by just being “near” it. This reduces the need to hand out loads of cards and also has the added benefit of ensuring the customer has stored all of your data correctly without error into a personal device for future reference.
The cards can be programmed over and over again by simply using a little app, so this means the cards never become out of date. The other major advantage is the information you decide to send to your customer can change on the fly or be adapted to suit an event or specific purpose. For example you can use NFC to send a map to the user’s phone or a web address to check out your latest work, the options are endless with NFC.
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