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A brand pyramid provides the emotional context consumers need from being first-time buyers to brand advocates. In this article, I'll share with you what a brand pyramid is and six reasons you'll want to start using it today.

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The workplace is no longer confined to cubicle spaces, hauling morning commutes, and conference rooms. Now, working is shifting from a physical place to a lifestyle.

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Why is it that sometimes the candidates who are clearly more qualified and have more relevant experience often get interviews, but not jobs? Or, what goes wrong when you make it to the top two and then lose the offer to the other candidate? It's within this place that we often hear candidates talking about age, race, gender, or any other type of discrimination. As much as we all like to spend most of our energy concentrating on how we will prove we have the most relevant work experience and qualifications, it's a rare day when hiring managers will choose one candidate over another simply based upon one candidate being more qualified to do the job than the other.

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