marketing metrics

Creating Impactful Marketing Plans

It's important to keep in mind that the process of developing the marketing plan is just as important as the plan itself. The time spent analyzing, strategizing, collaborating, to building consensus is a valuable part of the process. Most marketing plans can be completed within 8-12 weeks depending upon the complexity of the plan, goals, budget, and staff. To kick off your marketing plan development, start with these six key steps.

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