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Understanding your target audience is critical as this information will define every strategy you execute. This article will go over what a target audience is, the importance of a target audience, and the difference between a target market vs. a target audience with examples.

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One of the few bright spots during the COVID-19 pandemic was seeing how different companies and communities stepped up to show support to healthcare workers and first responders.

These acts of kindness not only help these essential employees do their jobs better, but they serve as an inspiration for how people can step up in times of trouble.

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Years ago, I began a new job search after 10 years in positions that required many different skills. I scoured numerous job postings, applied for many positions, and received countless rejection notifications. Related: 3 Very Real Reasons You Should Make A Career Shift In an exploratory interview with a colleague, I expressed my frustration about not being able to find a job. He asked me what else I’d done in my work and academic careers, as well as my volunteer activities. I casually mentioned a project that I had worked on years ago, and – voila! My job search took another direction. I began looking for jobs in different career areas, and the doors began to open. Soon, I was working in a different field – one for which I had relevant skills but that I had not imagined would be viable for me. That job led to a successful 10-year career in a new field!

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