You’ve just noticed a customer wrote a negative online review about your company. And, another wrote a Facebook post about a bad experience with a member of your staff. What does a business do? First, don’t panic. The saying, “you can’t please 100% of the people 100% of the time” has merit. Most companies have some negative comments or feedback written about them at some point. The key is how you handle it. So, how do you maintain your brand? Here are some simple steps you can follow to try to resolve the issues on your own: