Early in your job search, chances are high that you created or expanded a LinkedIn page. After all, if you want to be spotted by a potential employer, network with others who may introduce you to employers and create a resume that’s easy to understand and distribute, LinkedIn is a perfect place to start. But it’s not the only place. In fact, it’s potential represents only a small fraction of the opportunities you have through broader social media engagement. Facebook and YouTube each have more than a billion users. Millions of these people are employers and HR personnel, and they always have an eye out for creative, insightful, and talented candidates, wherever they may find them. Clearly, then, those who incorporate a wide array of social networks into their job search have the potential to multiply their chances of success many times over.

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