Let's face it - networking is hard, especially for those of us who are shy. However, making real life connections can be extremely beneficial to your job search. Just how beneficial is it to know the right people? Referred candidates are twice as likely to land an interview and three to four times more likely to be hired. So, we are left with a dilemma - networking is rough, but we know should do it. Enter social media, or, as I like to call it, networking 2.0. With social media, you can take networking to the next level. Social media allows you to connect with almost anyone who has an online presence, making it easier to find even more job opportunities than you would offline. This “social media side door" allows you to bypass the traditional ways of contacting hiring managers and high-powered individuals. And not only that, but over 90% of employers now use social media to find new recruits. So, how can you use social media to network, make connections, and earn referrals that are meaningful and helpful to your job search? Here are some tips for how best to use social media to advance your job search, using Twitter as an example.