It seems like social media is everywhere. You can’t turn on the TV without hearing about the latest celebrity tweet. Businesses are rushing to Twitter and Facebook - even if they’re not quite sure what they stand to gain. To some, social media is refreshing and authentic. To others, it’s vapid and tasteless. But one thing is for sure: the commercial world has embraced it with astonishing speed. That includes your next employer. Social media has the ability to shape, generate, and channel “buzz” like nothing else. It helps people decide which products, services, ideas, and colleagues are worth their limited attention. The question: How can your resume benefit from the lessons about positive press businesses have learned through social media? The answer: your resume needs the “social advantage” built on genuine testimonials. All tweets and Facebook updates are tiny little testimonials. Facebook has led the way in making this clear, with the ubiquitous “Like” button and featured stories. All these tools are compelling because we are more likely to believe opinions from people we know - or at least, people we identify as “like us” - than strangers or pitch-men. When we identify someone as having an angle, that person loses credibility by the bucket. Employers know your resume has an angle: to get a job. So, how can your leverage social authority in a way that speaks to their needs... without making them feel as if it is part of a sales pitch? The key is sourcing and selecting the right kind of quotes about your past work and distributing them through your resume.

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