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4 Ways Your Software Sales Efforts May Get STUCK In India

Anyone in the software industry worth their salt heard about the great army of developers that is sitting in what locals call affectionately "Mother India." The Indian education system mints new graduates at a rapid clip. Entire forests of buildings and campuses have been, and continue to be, built to service an ever-growing number of companies, foreign and domestic.

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Why "Buy My Product" Looks Desperate

If your marketing is focused on, “here, buy my product!” those days are over. For marketing to be effective, consumers need to understand much more about your brand before buying your product in this highly competitive world.

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