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I have seen business roles defined in ways that confuse many individuals because of the close connections to other positions. These may be the same roles that you have questioned during your professional career.

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Being the head of a creative team is incredibly rewarding. It requires you to be a protector and a facilitator for your team, removing obstacles and cultivating openness so great ideas have space to flourish. It also requires flexibility to play different roles throughout a project lifecycle. Sometimes you play the hype-man for the project. Sometimes your role is simply to get out of the way and let your amazing team of designers get after it. And then sometimes it is helping them see the greatness in what they just did.

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The pandemic accelerated change and, with it, the need for executives to rethink how they nurture their careers in a new business environment where agile, virtually connected, and tech-driven skills are essential to thrive as a leader. What worked 2-5 years ago is no longer optimal for how businesses and people work together. Subsequently, the need for executives to rethink how they nurture their network is paramount.

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If there is one thing I've learned from my years of helping brands tell their story it's that successful businesses struggle to survive if they don't have a strong branding strategy. Building a strong branding strategy takes time, resources, and commitment. Many executives can get stuck completing the branding strategy. This article will answer the question of what branding is and how it can help your business.

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Are you in a race against time to get everything you can possibly get done in this lifetime?

Do you have a bucket list of things to do that you never seem to complete? Are you unaware just how much all of your bucket list will cost or how you will actually complete each item?

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As a marketer, it is important to connect your work to business results. When you do, you will have influence, relevance, and credibility throughout the organization.

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This job of a marketer can no longer be the narrow work of promotion. It's something bigger and broader.

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