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I have seen business roles defined in ways that confuse many individuals because of the close connections to other positions. These may be the same roles that you have questioned during your professional career. Join me in this series of articles where I'll take you through what differentiates the job roles along with a vivid example to demonstrate. Let's get started.

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It usually goes like this.

You have a complex technical product. You recruit salespeople that specialize in hunting, farming, and closing deals.

Since this is complex tech, you also recruit a number of application engineers, sales engineers, or consultants to back them up. They are running pre-sales, sometimes deliveries and after-sales too.

And then you find out that both groups mistrust each other.

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