Technology

SaaS implementation
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Back in the day, I owned a marketing agency that was acquired by HubSpot in 2013.

We were purchased because we had a reputation for being technically strong at the ‘website design’ aspects of the HubSpot tools at that time. Now imagine my team and I showing up on day one and attending a week or so of corporate training to learn the lay of the land when it finally dawned on me: HubSpot was about to launch a new content management system (they called it the COS) and it was going to be our job to move the existing customers' websites (all 7,800 of them!) onto the new platform with as little customer impact as possible. Add to that the casual comment, “Oh, and by the way, don’t screw it up. We’re preparing to go public in 16 months.”

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Enterprise technology buyers
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When COVID-19 hit in 2020, I didn’t hear any accounts of C-level or enterprise operations executives jumping out of windows, but I did hear their stories about real frustrations and sudden challenges with execution. Many openly admitted a new risk to operations and ultimately financial performance as they battled through low-value manual processes, disparate platforms, and the absence of a remote ecosystem or “hub” where department, division, or enterprise teams could come together to communicate, execute, and manage end-to-end workflows and data to transcend unforeseen events, factors, or constraints for employees.

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