LinkedIn

Everyone knows how important networking is for your career. But due to the COVID-19 pandemic, our attitudes and strategies surrounding networking have changed.

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In order to build a strong, strategic network, you need to nurture your connections. You need to show them some love. The best way to do that is to regularly offer value to your network.

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Whether you're new to LinkedIn or you're a seasoned user, connecting with new people can be a challenge, especially when you're not sure what to write in your LinkedIn invitation. You might be tempted to use the generic "I'd like to add you to my professional network on LinkedIn" template, but beware! By not personalizing your message, you could lose a precious opportunity to network.

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