Branding

You've identified an amazing job opportunity and decided to apply for it. Your resume has been updated and the cover letter is written, everything seems to be in order.

Wait! Are you forgetting something?

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Employer branding is essential for companies looking to attract and retain top talent.

But, like anything in life, employer branding has to be done well in order for it to be effective! There are certain mistakes that could make your employer branding efforts ineffective. Here are four of them:

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Walking into a job interview without preparing for tough questions can be scary. The last thing you want to do is stumble your way through your answers in front of your potential employers.

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Businesses don't have the luxury of saying, "I don't care what people think about me," because like it or not, what people think about a business is critical to its employer brand.

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Struggling to come up with employer branding content?

Don't sweat it! No matter what business you're in, there are certain employer brand content ideas that are universal.

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Personal branding can be a real stumper for many people. It's hard to look at yourself objectively, especially when it's to think about your assets.

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One of the most interesting things that has been happening lately with social media is turning the tables on companies everywhere. Social media has been around for a decade and we were quick to point out employees making mistakes and getting them fired for being inappropriate on social media.

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