Personal Branding

Do you find that attracting top talent to the open positions at your company is becoming more of a challenge? It could be your employer branding efforts.

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Some people like being on camera more than others. It's just a simple fact of life.

And, for a long time, many could have successful careers without ever being on camera. But, that's just not the case in 2021.

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From a job seeker's perspective, finding the right career can be difficult because of the competitive job market.

But, did you know that it can be just as difficult from an employer's perspective to attract the right type of candidate?

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Have you ever wondered about how you communicate with others?

How you interact with others plays a major role in both your career and life in general.

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The use of TikTok has taken off like wildfire recently and many companies have incorporated the video-sharing social network into the social media portion of their employer branding efforts.

TikTok allows people to create short-form (usually around one-minute) videos with music in the background. The content is short, and to the point. But, if you use it the right way, it can be impactful.

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