Branding

You've worked hard and paid your dues to finally earn an executive position. Hard work does pay off!

Just one minor drawback: Your new position may be bad for your health.

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Whether you like it or not, you have a personal brand as an executive. Are you doing enough to build it?

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Unless you've been really lucky, you've probably discovered this simple fact about the job search process: It's not easy.

The process is littered with ups and downs, small victories, and brutal defeats. By the time you achieve the ultimate victory—earning your dream job—you're both physically and emotionally exhausted.

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You've identified an amazing job opportunity and decided to apply for it. Your resume has been updated and the cover letter is written, everything seems to be in order.

Wait! Are you forgetting something?

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Employer branding is essential for companies looking to attract and retain top talent.

But, like anything in life, employer branding has to be done well in order for it to be effective! There are certain mistakes that could make your employer branding efforts ineffective. Here are four of them:

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Walking into a job interview without preparing for tough questions can be scary. The last thing you want to do is stumble your way through your answers in front of your potential employers.

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Businesses don't have the luxury of saying, "I don't care what people think about me," because like it or not, what people think about a business is critical to its employer brand.

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