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Let's first take a look at how your core values can positively impact your brand.

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Since brand values are such a key part of developing your overall brand strategy, let's dive into defining what brand value is and provide some examples from top companies that will inspire you to kick off your branding process.

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So, where do we start? This article provides three steps you can take to develop your unique brand purpose.

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Purpose-driven brands impact profitability, help grow sales, improve brand loyalty, and provide a competitive advantage—all of which are critical for making a difference in the competitive marketplace today.

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In this article, I will give an overview of what brand purpose is as well as give you examples of what brand purpose looks like in action.

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