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Market segmentation gives your brand an advantage over your competitors because you can show your customers that you understand them and can provide them with what they need. In this article, I will share with you how to segment your target market and how to conduct market segmentation.

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Let's first take a look at how your core values can positively impact your brand.

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Since brand values are such a key part of developing your overall brand strategy, let's dive into defining what brand value is and provide some examples from top companies that will inspire you to kick off your branding process.

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In this article, I will give an overview of what brand purpose is as well as give you examples of what brand purpose looks like in action.

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Your company has changed. The COVID-19 pandemic has made it possible and, frankly, incredibly necessary to reassess your business strategy. You have an unprecedented opportunity to transform your company to ensure success and even gain further progress in the new world we will all be living in.

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