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With the current record-low unemployment, companies are having more difficulty finding the best talent. The right workplace culture can be a huge selling point.
The Six Important Aspects Of Workplace Culture<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjYyODE4Ni9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYwOTI5NDEzMX0.lb63I1EEJVXIVH1DMrqpcjRexFqQldizwWRUyhb3V2w/img.jpg?width=980" id="ceb08" class="rm-shortcode" data-rm-shortcode-id="7c362771211d7dc1985bae68d387410e" data-rm-shortcode-name="rebelmouse-image" alt="Executive talking to his employees about the importance of workplace culture" /><p><strong>1. Purpose</strong> means connecting employees to your organization's reason for being or the difference you make in the world.</p><p><strong>2. Opportunity</strong> means providing employees the ability to <a href="https://www.workitdaily.com/how-to-improve-leadership-skills" target="_blank">learn new skills</a>, develop, and contribute.</p><p><strong>3. Success</strong> means giving employees the opportunity to innovate, do meaningful work, and be on winning teams.</p><p><strong>4. Appreciation</strong> means acknowledging and recognizing employees' outstanding work and unique contributions.</p><p><strong>5. Well-being</strong> means paying attention to and constantly working to improve employees' physical, social, emotional, and financial health.</p><p><strong>6. Leadership</strong> means connecting employees to purpose, empowering them to do great work, and creating a sense of camaraderie.</p>
Assessing Your Company's Workplace Culture<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjYyODE4Ny9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYzOTY0OTM3Mn0.ejSFvH3SLSf00IATcSIX2BtA9VtnkDCf7W4j2ZK1W4I/img.jpg?width=980" id="12bde" class="rm-shortcode" data-rm-shortcode-id="79d65d013482e5fdf18be776f656ff46" data-rm-shortcode-name="rebelmouse-image" alt="Employees working for a company with great workplace culture" /><p>Here's a brief self-assessment to help you understand your situation:</p><p><strong>Do your employees have a clear understanding of what your organization's purpose, mission, and values are?</strong></p><ul><li>If not, build a communication plan for constant reinforcement that includes communication vehicles such as your website, regular emails, blogs from leaders and employees, signage throughout your offices, etc. Make sure this is the introductory section of your onboarding.</li></ul><p><strong>Would your employees say they learned something new on the job in the past year?</strong></p><ul><li>If you cannot provide in-house development, provide an allowance per employee to learn new skills, both hard and soft, from external sources.</li></ul><p><strong>What are your leaders doing to help their team members?</strong></p><ul><li>Provide peer mentoring to leaders who need additional development in team building. Cross-pollinate <a href="https://www.workitdaily.com/10-ways-become-better-leader" target="_blank">the best team leaders and members</a>. Share best practices.</li></ul><p><strong>Does your leadership acknowledge good work?</strong></p><ul><li>If not, they should be offering detailed feedback, not just a pat on the back, and they should be asking what it will take to repeat that success.</li></ul><p><strong>Do you offer well-rounded programs that meet all facets of your employees' health?</strong></p><ul><li>The one that is most often missed is their financial well-being. Offer classes through an external source or an allowance to provide this education.</li></ul><p><strong>Do your leaders truly know and understand what work their employees are doing, supporting them along the way, and know their strengths?</strong></p><ul><li>Leaders should meet with each of their team members one-on-one for 15 minutes each week. This should be their time. Your team members are your priority.</li></ul>
You've certainly heard that using a powerful personal brand message will make your executive resume a compelling read—and help you gain traction in your job search. But how do you go about defining and capturing your brand?
1. Reflect On You Leadership Value-Add<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMTEyNDMwNC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyNzQ1OTIzM30.AGL7Sd4A4dqAPLcdwX6l8C0XgXNOizU4Td8n96sH9eg/img.jpg?width=980" id="0ae08" class="rm-shortcode" data-rm-shortcode-id="9003ff9278582174cff5d8cb6c843850" data-rm-shortcode-name="rebelmouse-image" alt="Executive reflecting on her leadership value-add" /><p>One of the easiest ways to encapsulate your message of ROI is by taking stock of how you solve problems and deal with obstacles at an executive level. If you're having difficulty expressing your value proposition, try creating a list of your top 10 career achievements—the ones that have become your signature accomplishments over the years. (Think of it as your Top 10 hits—the ones you've always thought of as defining your career and its trajectory.) Any of the following can make your Top 10 Hits:</p><ul><li>Turnarounds (at a team, division, or company level)</li><li>New sources of revenue</li><li>Cost-cutting methods</li><li>Additional sales and distribution channels</li><li>New products or markets</li><li>Speed and agility in delivering results</li></ul><p>Next, write <a href="https://www.workitdaily.com/how-to-answer-behavioral-interview-questions" target="_blank" rel="noopener noreferrer">STAR</a> (Situation or Task, Action, Result) stories for each top achievement, remembering to set the stage for each story by looking at the situation first, then your actions, and lastly, the outcome. While tedious work, you'll benefit from having this collection of powerful anecdotes in your job search.</p>
2. Analyze And Leverage Feedback From Throughout Your Executive Career<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMTEyNDMyMS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0Mzc1NzMwNn0.fH8M6aWrW-VaGbrzCcFTCP1lKuVgL0sQIQEvECghvmM/img.jpg?width=980" id="afe3d" class="rm-shortcode" data-rm-shortcode-id="20a3b163314225be3e3aa4166e541b3c" data-rm-shortcode-name="rebelmouse-image" alt="Executive leveraging feedback for resume and personal brand" /><p>Consider your reputation at work, influence on others, and <a href="https://www.workitdaily.com/decision-making-in-leadership" target="_blank" rel="noopener noreferrer">leadership style</a> (all critical components of an effective executive resume). Are you known as the go-to leader who builds consensus when negotiations are at a standstill? Have you become a turnaround leader capable of righting the ship? Chances are that you've carved out a unique niche—and prospective employers need to know this about you! Take the time to gather information from those affected by your work:</p><ul><li>Analyze your impact on subordinates. Do you often mentor your teams into company or industry leaders?</li><li>Look at those you've influenced, such as vendors or colleagues. Have they adopted your methods or commended you on your effectiveness?</li><li>Assess your impact among the executive team and Board. Do you build the business case and buy-in that lead your CEO to issue changes in strategy?</li></ul><p>Now, assemble testimonials and feedback from credible sources, such as performance reviews, LinkedIn recommendations, letters of reference, or other kudos (even informal e-mail messages). Create STAR stories from this data, and consider including a snippet or quote in your executive resume for additional reinforcement.</p>
3. Include Tactical Details And Scope<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMTEyNDMwMS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYxMDAwMzM3N30.Sr--4XCvNannWLg_evyNZRbAUiKSZ1mwa_0vIm6leUQ/img.jpg?width=980" id="dbbe0" class="rm-shortcode" data-rm-shortcode-id="f2174c1033a6879fa5b5626d59a4d384" data-rm-shortcode-name="rebelmouse-image" alt="Job seeker creating detailed executive resume" /><p>Executive resumes aren't just high-level lists of achievements. To be truly compelling, the scope and reference points from your work need to be included as supporting detail. Consider pulling in specifics from among the following components of each job:</p><ul><li>Size of budgets managed—both department and project-level</li><li>Cost-saving figures that show the result of new processes or negotiations</li><li>Numbers of employees managed, both directly and in matrixed organizations</li><li>Comparisons that show progression (such as year-over-year increases in market share)</li></ul><p>What these details will do for your executive resume is help round out your story, <a href="https://www.workitdaily.com/good-leadership-skills-managers-need" target="_blank" rel="noopener noreferrer">showing how your authority and impact has increased</a> at each progressive step of your career.</p>
4. Look To Others For Comparison<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMTEyNDMzMi9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYzNzk4NjE5MX0.MFewwnrwU6trcC4tHsjoazn7YS55e5qY6jaCKczQ-yg/img.jpg?width=980" id="162ed" class="rm-shortcode" data-rm-shortcode-id="a31c7338f9b87ce211d4e6a50917283c" data-rm-shortcode-name="rebelmouse-image" alt="Female executive building personal brand to include on resume" /><p>You may have started to look at the data for your <a href="https://www.workitdaily.com/health-risks-facing-business-executives" target="_blank" rel="noopener noreferrer">executive resume with a critical eye</a>. What if it isn't good enough to vault you to the next level in your career? How will employers know you've led significant change if there's minimal cost or profit results to report? One of the best ways to distinguish yourself among competition is to look precisely at them and gauge the difference based on context. Here's how to weigh your competitive differentiators:</p><ul><li>Analyze what would have happened at previous employers if you hadn't worked there. Would the company or division have floundered? Is it possible employees stayed only because of your influence?</li><li>Look at what took place against the backdrop of the economy or industry challenges. For example, did your efforts keep the company afloat—even if they didn't realize the same level of profits—because of actions that counteracted the downturn?</li><li>Take note of what occurred at competing companies. Were you maintaining operations while your competitors went out of business?</li></ul><p>These sure signs of effectiveness will help add a twist to your STAR stories—emphasizing your ability to take on and overcome challenges that others failed to achieve.</p>
5. Build Brand And Achievement Statements Use Throughout Your Resume<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMTEyNDMzOS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYxNDAwODQ0OX0.BR480_vntVGBFY31wZ5hBfyXSlIEJNe_iWthTH5b8U0/img.jpg?width=980" id="113bb" class="rm-shortcode" data-rm-shortcode-id="953b0ffae1e5554922bd9e59fba5c315" data-rm-shortcode-name="rebelmouse-image" alt="Executive builds personal brand and achievement statements to use throughout her resume" /><p>Now that you've collected all this data, what's the next step? Pulling it together into a cohesive story, of course. Here's where the stories you've built will serve as key components of your <a href="https://www.workitdaily.com/personal-brand-workplace" target="_blank" rel="noopener noreferrer">brand message</a>, and can be used in various places within your executive resume:</p><ul><li>Ensure your STAR stories are in manageable form, taking up just 3 lines or less for use on your executive resume. If need be, you can create subordinate sentences to be tucked under the same main story (shown in this Regional Vice President of Sales resume).</li><li>Distill your most prominent STAR stories into a simple message. As an example, an EVP of Marketing who launched new products could note "Carving a Profitable New Industry Niche" as a statement of brand value.</li><li>Look at executive resume examples for inspiration, such as this sample CFO resume that uses "Worldwide, Divisional Leadership for Mergers & Post-Integration Process Improvements" as a headline.</li></ul>
Are you a prime candidate for a mid-level or senior-level leadership role?
If so, you have to shake up the way you tailor your resume for that position.