messaging

“Everyone” Is Not Your Customer

Understanding your target audience is critical as this information will define every strategy you execute. This article will go over what a target audience is, the importance of a target audience, and the difference between a target market vs. a target audience with examples.

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Marketing team adapts their strategy post-COVID-19

Back in March, every marketer was scrambling to adapt their strategy to the evolving COVID-19 situation. Campaigns were scrapped, events were canceled, and budgets were slashed. Marketing teams across industries had to make decisions fast to get information out to their customers quickly, while still trying to hit their goals.

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