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When you are unemployed and looking for work, a job search can feel even more pressured-filled. The lack of income and feelings of insecurity make it hard to stay positive and focused on the goal of getting hired. We lack confidence. However, it doesn't have to be that way!

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You're anxiously awaiting your first day after nailing the interview and landing your ideal job. Skip to your start date at 7 a.m. and coffee spills on your white shirt, now pushing you one hour behind to your first team meeting. Or even worse, you've completely missed your first day because of a flight malfunction.

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I want to challenge you to learn the right way to answer the question, "What do you do?" Most people answer with their job title. "I'm an accountant," or "I'm a digital marketer," etc. The problem with that is that's not what they asked you.

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Employer branding is an important part of a company's marketing and recruiting efforts, and in 2020, it will take on an even larger role.

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Why is your personal brand so important anyway? Do you REALLY need one? Great questions. Allow me to explain...

Here are four personal branding tips absolutely EVERYONE should know:

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