The digital world has never been more saturated with users and businesses who just want to make a difference, share their opinions, or promote a good or service. Due to such high volume, it’s important to have a game plan when branding yourself online so that you don’t get lost in all the noise. Common issues job seekers and professionals face when building their personal brand online include: hectic lifestyle, lack of education on social media, or not enough time to watch trends. Here are six essential steps for overcoming these problems and building your Twitter brand:
“I keep hearing about people who landed jobs using social media. How do I tap into this?” Related: Why You Need Social Media In Your Job Search If you’re anything like me, then you probably set up a Twitter and/or LinkedIn account largely because other people were doing it, but had no real game plan on how to use it. Most people on social media are like this, drifting in a sea of people hoping to magically net new opportunities. When nothing happens, they throw their hands up and say, “See? I knew this was a huge waste of time!” Here’s the secret: a few simple actions, executed consistently, will turn social media into rocket fuel for your career. Forget about answering job postings or coming in “cold.” You’ll be in a position to receive, evaluate, and pounce upon opportunities before the competition even knows they exist. Note: For maximum results, you'll want to deploy the following actions in tandem:
(Psst! Can’t get hired? Watch this free tutorial.)
Yes, opportunities are bountiful on Twitter as a job seeker even with each tweet limited to 140-characters. If used properly, there are plenty of opportunities for job searching, job advice, and job networking. However, if used without caution it can come back to haunt you for years to come. RELATED: 4 Tips To Using Twitter As A Job Seeker Here are some basic tips on what NOT to do on Twitter when you’re a job seeker.
When I was a sophomore in college, I took my first college-level journalism class. During that class, we were supposed to create a Twitter account and post on it regularly. Related: 4 Ways To Kick Up Your Job Search A Notch With Social Media I didn’t get it. Twitter, another dumb social media site, was required for a journalism class? Remember, this site was widely known for its users posting updates for every moment of their waking life. Updates like: