Music

Executives smiles during a work meeting
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The disruption caused by the COVID-19 pandemic spurred change across every industry. Businesses had to change, and so did workers—especially leaders, who also had to facilitate change within their organization. We recently asked our leading executives how they have changed as professionals as a result of the pandemic.

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Music NFT
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Anyone that buys or sells music has discovered that COVID-19 brought upon us all a new set of consumer expectations. Companies using outdated pre-COVID-19 music sales strategies will not survive in a post-COVID-19 world. If you are distributing music in a traditional way, such as streaming, and your sales strategies are similar to a few years ago chances are that those distribution methods are outdated which means that you may be unconsciously losing fanbase market share.

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Why Record Labels Still (And Will Always) Matter

Rihanna

I’m guilty of fighting for the underdog in all circumstances especially when it comes to music. This may be a product of my upbringing, as my mother was known for being an incredibly kind, caring individual, treating my siblings and me exceptionally equally in all matters of life. This early pattern has served me well today as we see huge culture shifts in the music industry emerging, where indie artists are able to survive, maybe not thrive, but survive. This is inspiring to me.

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