We spend as much time with our co-workers than anyone in our lives. They are the people we celebrate our wins with, the people who motivate us when we have had a rough day, and the people who make us smile when we look back on our career. Effectively marketing your employment opportunities requires that you focus on these relationships and the prospective relationships that you’ll be adding to your company. Related: 3 Reasons You Need Inbound Recruiting If you are looking to build candidate relationships and hire top talent, here are three big questions to ask yourself.

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