Dana Midby is a product management software leader who loves building software to solve unmet customer needs. She exercises both sides of her brain to create customer value and sustainable revenue growth. Leveraging the left side of her brain, she is very analytic, able to identity important details, and uses logic to solve problems. She is also very right-brained, moving randomly from task to task, extremely creative, and can see the end result with clarity. Somewhere in the middle she can herd kittens and motivated by the opportunity to execute the orchestra conductor role, unifying the talented musicians at just the right moment to create a song and story that captivates the audience.