What do Sir Richard Branson and Lady Gaga have in common? The power of an instantly recognizable personal brand. Here are some branding tips.
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Gabrielle Dolan and Yamini Naidu are co-directors of One Thousand & One and co-authors of Hooked: How Leaders Connect, Engage and Inspire with Storytelling, published by John Wiley & Sons. Contact them at www.onethousandandone.com.au if you want to learn the number one leadership and communication skill of the next decade.