What do Sir Richard Branson and Lady Gaga have in common? The power of an instantly recognizable personal brand. Here are some branding tips.
Gabrielle Dolan and Yamini Naidu are co-directors of One Thousand & One and co-authors of Hooked: How Leaders Connect, Engage and Inspire with Storytelling, published by John Wiley & Sons. Contact them at www.onethousandandone.com.au if you want to learn the number one leadership and communication skill of the next decade.