What do Sir Richard Branson and Lady Gaga have in common? The power of an instantly recognizable personal brand. And whether you are aware of it or not, you already have a personal brand. Your personal brand is both what you are known for and the experience people have of you. You might be known for your integrity. People might experience and talk about your outstanding customer service, all of this forms your personal brand. Related: What’s A Personal Brand And Why Do You Need One? Your challenge is knowing what your brand is and bringing ‘brand you’ alive in your next job interview. The good news is, unlike Sir Richard Branson and Lady Gaga, you do not need a marketing juggernaut to do this. The simplest, yet most powerful way to articulate your personal brand is through storytelling. Storytelling is a powerful way to communicate your personal brand because stories paint a picture, capture the imagination, and tap into appropriate emotion. Stories help your audience connect with you and your message and can influence action, in this instance landing your dream job. The stories you share that show you are a team player, have initiative, will both help you stand out from the competition and nail that next interview. What is an example of a great personal brand story? Even after his passing, Steve Jobs continues to inspire and engage us through the stories around his personal brand. In Walter Isaacson’s best-selling biography about Steve Jobs, there is a story that Jobs used to explain his perfectionist streak: As a young boy, Jobs had helped his father build a fence around their backyard, and he was told they had to use just as much care on the back of the fence as on the front. “Nobody will ever know,” young Steve said. His father replied, “But you will know.” A true craftsman uses a good piece of wood even for the back of a cabinet against the wall, his father explained, and they should do the same for the back of the fence. It was the mark of an artist to have such a passion for perfection. Isaacson explains that Jobs applied this lesson to each and every computer machine, much to the frustration of Apple engineers who were asked to make the chips line up neatly inside a tightly sealed box. “Nobody is going to see the PC board,” one of them protested. Jobs reacted as his father had: “I want it to be as beautiful as possible, even if it’s inside the box. A great carpenter isn’t going to use lousy wood for the back of a cabinet, even though nobody’s going to see it.” Brand Steve Jobs stands for perfectionism in all our minds. So, where do you start when finding stories that capture your brand? These tips will help you get started. The first is being purposeful with your personal brand stories. Share the stories that meet the criteria the job requires. There is no point sharing a story on how you bent the rules to deliver great outcome if the job requires a stickler for rules. Pan through all your experiences both work and non-work related to find the stories that meet your purpose. The second is use stories to support your hard data. If you have a figure like ‘I improved delivery times by 15%’, then support this with a story that shows how it impacted an individual customer. Always use both hard data and stories. The two together create a compelling case for employing you over your competitors. And third all your stories must be authentically true. This is a “VIP,” a very important point. In your personal life and in traditional storytelling it might be OK to make up or embellish stories but in business we cannot stress enough that your stories must be authentic. It is simply not worth the backlash on your reputation or credibility in making up or spinning stories. Finding and sharing purposeful authentic stories, in your next interview that articulate your personal brand, will help you instantly connect with the interviewer and be memorable for all the right reasons. Power up your personal brand using storytelling in your next job interview and you could land the job of your dreams. This post was originally published at an earlier date.Photo Credit: Shutterstock
We get it. Looking for work can be scary, especially if you’ve been at it for a long time and haven’t gotten any results.
Understanding which fears are getting in the way and how to overcome them will make all the difference. Sometimes you might not be aware of which obstacle is getting in the way of your goals. If you want to overcome these fears once and for all, we invite you to join us!
In this training, you’ll learn how to:
- Utilize strategies for coping with your job search fears
- Be confident in your job search—from writing your resume to networking
- Face your fears and move forward
Join our CEO, J.T. O'Donnell, and Director of Training Development & Coaching, Christina Burgio, for this live event on Wednesday, October 5th at 12 pm ET.
CAN'T ATTEND LIVE? That's okay. You'll have access to the recording and the workbook after the session!
Yesterday, I had a “bad day.” Poor sleep, work was a challenge, family issues, and feeling worn down. I was not in a good mood by any stretch of the imagination.
I went home to my lovely wife who made a nice dinner. She asked if I was OK, and I said no. She left me alone for a while, and I opened up. We talked. Still, I was having a bad day.
This morning, I woke up and had my daily meditation. I listened to expert-led meditation on resetting my day. The teacher pointed out you cannot retake yesterday’s breaths; you can only breathe the breath of the current moment.
Think about this for a moment (while taking a breath). Can you retake your last breath? Can you retake the breath from two weeks ago, two years ago, or two decades ago? Can you take a breath two years from now? The answer is no—you can only breathe in the present moment.
Profound, thought-provoking, and so simple.
Letting Go Of The Past
I am Jim, and I have a problem. I cannot let go of my past. I dwell on mistakes. I rethink and rethink my actions repeatedly. I go over in my mind what I did wrong and what I would do differently given the chance.
Those breaths are gone, and I cannot get them back. No matter what I do.
I have been doing a lot of reflection in the past several years. I have found a new philosophy for life that I am actively exploring. Mindfulness and being present are at the forefront of this study. Breathing my current breath.
Worry About The Future
I am Jim, and I have a second problem. I overthink my future. Similar to my past, I replay what I want to do repeatedly in my mind. I work through scenarios (many worst cases) to plot how I want things to go. I even stress over those things I cannot control—like someone’s response.
These breaths have not even occurred, and I cannot predict when and where they will fall. No matter what I do.
Preparation and being mindful of the future are OK. Worry and obsessive planning can be stressful. Regardless of how hard we try, we cannot control every aspect of the future, nor can we predict those breaths.
Breathing Right Now… And Enjoying It.
I am not an expert, and I am only several steps along my life path. I can tell you, I have struggled with being mindful and present. Whether I am replaying my day past or I am predicting my indeterminate future, I am adding undo stress to myself. I am creating chaos. Until this morning, I did not (and may still not) fully appreciate the words "you cannot breathe yesterday’s breath." Your breathing is the one thing you can follow to remain present and in the moment. It only occurs once, and it cannot be recreated. No two breaths will ever be alike. No breaths can ever be repeated.
The only breath that matters is the one you are taking right now. You can learn from the previous breaths, and you can prepare for the future takes. However, the only one truly in your control is the one taken right now. All the others are meaningless.
Take your breath, and know it is the best breath you can take in this very moment. Enjoy it.
I spoke to a senior business leader who talked about how the thoughts of navigating the risks associated with some of the business processes he currently manages keep him awake. He leads the segment of his company that coordinates customers' activities, mobile transactions, and e-commerce payments. Some of the reasons why he was worried were:
- Possibility of a hacker compromising customer data for spam or identity theft
- The fear that a customer data breach will result in a reputational damage
- Concern that someone might use a stolen card to make an online purchase
- Thoughts of an employee mistakenly sending confidential data to a wrong email
Addressing all these concerns requires a risk management strategy. An effective risk management strategy is extremely important to mitigate potential risks that might prevent the achievement of business objectives. A survey from EY showed that 84% of board members do not believe their organizations have a highly effective risk management strategy. Risk management strategy is a vital part of the risk management process, which involves the following steps:
Asset Identification & Prioritization
The first step of the risk management process is to identify the organization's assets, including physical assets, employees, information, and intellectual property. After identification, the assets are prioritized based on criticality. Assets could be classified as high, low, or medium based on their criticality to business operations.
This helps to identify, prioritize, and determine how risk is treated. It involves three (3) steps:
- Risk Identification - This involves identifying threats and vulnerabilities that place business assets at risk that might impact the achievement of business objectives. Example: What are the threats to data in the data warehouse? What harmful event may cause damage to physical assets? What are the harmful events that could cause danger to company employees at work? What could cause damage to business assets? Is our software susceptible to a malicious cyberattack?
- Risk Analysis - Based on information obtained from the risk identification process, the risks are analyzed and prioritized based on the likelihood of a threat's occurrence and impact.
- Risk Evaluation - This examination of the risk analysis results and comparison with established risk evaluation criteria to determine whether the risk is acceptable or additional controls are required to manage or mitigate risk.
Risk Management Strategy
This is the third phase of the risk management strategy. It is also known as risk treatment. It is the approach adopted by an organization to address risk. It leverages the information and results from the risk assessment process which includes identification threat, determining their probability of occurring an impact. It varies based on the company's risk appetite.
- Risk Transfer - This strategy transfers risk to an external party. It is often adopted when a company cannot mitigate the risk associated with a business activity due to a lack of expertise or other complexities. Risk transfer doesn't discard the risk but transfers the responsibility of risk treatment to another party. An example is hedging an exchange rate risk through a derivative control or outsourcing a software development project to an IT company.
- Risk Acceptance - This is also known as risk retention. It applies when an organization is aware that risk related to a business activity is known and accepted because it is unlikely to occur or is within the company's risk appetite. An example is when a company decides to limit resources allocated to perform review checks for transactions below a set threshold because the probability of fraud occurrence is low.
- Risk Reduction - This is also known as risk mitigation. The strategy attempts to prevent a risk occurrence by implementing a control to mitigate the risk. An example is a company implementing a customer feedback mechanism to address customer concerns and avoid customer attrition. Also, human resources can implement an exit interview process to reduce employee turnover.
- Risk Avoidance - This strategy eliminates risk from occurring due to costly consequences. It applies where an organization does not engage in a business activity because its associated risk exceeds its risk appetite. An example is when the company considers an opportunity to expand its product line but decides not to continue after analyzing the business plan and discovering that it's too risky and will significantly impact the organization.
The risk management process is an ongoing exercise. After the risk has been identified and analyzed and an appropriate risk treatment strategy has been determined, there is a need to continuously monitor risk by tracking changes in the environment, its impacts on business objectives, and existing risk management strategies. This process will help adjust strategies as required to ensure they are still relevant and effective.
There is no business without risk. Developing and implementing a risk management strategy that allows business executives to identify, address, and monitor risks is crucial to risk management success. Effective risk management creates a healthy environment to achieve business objectives and helps business leaders identify opportunities and actions they need to take.
If you're interested in learning more about how risk management can help achieve your business goals or have any questions, please feel free to follow/connect with me on LinkedIn.