What do Sir Richard Branson and Lady Gaga have in common? The power of an instantly recognizable personal brand. And whether you are aware of it or not, you already have a personal brand. Your personal brand is both what you are known for and the experience people have of you. You might be known for your integrity. People might experience and talk about your outstanding customer service, all of this forms your personal brand. Related: What’s A Personal Brand And Why Do You Need One? Your challenge is knowing what your brand is and bringing ‘brand you’ alive in your next job interview. The good news is, unlike Sir Richard Branson and Lady Gaga, you do not need a marketing juggernaut to do this. The simplest, yet most powerful way to articulate your personal brand is through storytelling. Storytelling is a powerful way to communicate your personal brand because stories paint a picture, capture the imagination, and tap into appropriate emotion. Stories help your audience connect with you and your message and can influence action, in this instance landing your dream job. The stories you share that show you are a team player, have initiative, will both help you stand out from the competition and nail that next interview. What is an example of a great personal brand story? Even after his passing, Steve Jobs continues to inspire and engage us through the stories around his personal brand. In Walter Isaacson’s best-selling biography about Steve Jobs, there is a story that Jobs used to explain his perfectionist streak: As a young boy, Jobs had helped his father build a fence around their backyard, and he was told they had to use just as much care on the back of the fence as on the front. “Nobody will ever know,” young Steve said. His father replied, “But you will know.” A true craftsman uses a good piece of wood even for the back of a cabinet against the wall, his father explained, and they should do the same for the back of the fence. It was the mark of an artist to have such a passion for perfection. Isaacson explains that Jobs applied this lesson to each and every computer machine, much to the frustration of Apple engineers who were asked to make the chips line up neatly inside a tightly sealed box. “Nobody is going to see the PC board,” one of them protested. Jobs reacted as his father had: “I want it to be as beautiful as possible, even if it’s inside the box. A great carpenter isn’t going to use lousy wood for the back of a cabinet, even though nobody’s going to see it.” Brand Steve Jobs stands for perfectionism in all our minds. So, where do you start when finding stories that capture your brand? These tips will help you get started. The first is being purposeful with your personal brand stories. Share the stories that meet the criteria the job requires. There is no point sharing a story on how you bent the rules to deliver great outcome if the job requires a stickler for rules. Pan through all your experiences both work and non-work related to find the stories that meet your purpose. The second is use stories to support your hard data. If you have a figure like ‘I improved delivery times by 15%’, then support this with a story that shows how it impacted an individual customer. Always use both hard data and stories. The two together create a compelling case for employing you over your competitors. And third all your stories must be authentically true. This is a “VIP,” a very important point. In your personal life and in traditional storytelling it might be OK to make up or embellish stories but in business we cannot stress enough that your stories must be authentic. It is simply not worth the backlash on your reputation or credibility in making up or spinning stories. Finding and sharing purposeful authentic stories, in your next interview that articulate your personal brand, will help you instantly connect with the interviewer and be memorable for all the right reasons. Power up your personal brand using storytelling in your next job interview and you could land the job of your dreams. This post was originally published at an earlier date. Photo Credit: Shutterstock
The successful business manager needs skills and talent.
Managerial skills can easily be developed as time passes through experience, mentoring, and training. However, when referring to natural talent, this is definitely something that cannot be obtained.
Productive companies will always invest a lot of money in developing and identifying truly effective managers. If this is the type of job that you are after, you should know that the following traits are necessary.
You Must Have Great Leadership Skills
This is one crucial attribute that so many managers actually lack these days.
Most companies will promote those employees that have great individual results. The problem is that a really good salesperson will rarely be a really good manager. The true leader will always be able to inspire trust, delegate responsibility, and provide direction. A manager won't be a "leader" if they cannot perfectly perform these three tasks.
While leadership skills can be gained in time, the innately talented manager will actually be able to gain all that he or she needs to be a true leader in a short period of time. This is something that is a lot more important than what many believe at the moment. Every single successful business manager out there is a leader who takes the team he or she manages and makes it work better, faster, and more effectively.
You Need To Have A Clear Communication Strategy
It is very important for the manager to have really strong communication skills. It is not enough to show that you appreciate your employees. You need to properly highlight what you want from them so that everything can go smoothly.
The effective manager has to be able to properly decipher, understand, and then relate the vision of the organization to the employees so that productivity is maintained. If communication is ineffective, employees will not understand what the manager tells them. This can lead to so many different problems in the future, and such a chain reaction can have a devastating effect on the profit of any company.
If you need help figuring out your communication style at work, take this FREE quiz. It helps you determine your communication style, and how you can use it to your advantage in the workplace.
You Must Have The Ability To Adapt
This is something that makes him/her really effective at the job. If the manager can adapt to the circumstances that are unexpected, the entire team will achieve more success in the future. This also means that a successful manager has the necessary creative thinking skills to find a new solution to any problem that may appear.
You Need To Focus On Developing Your Team
You cannot have employees that remain still when referring to the skills that they have. Any financial blog on the internet will tell you that an effective manager will make sure that employees improve and that they become better at the job that is done.
Developing other people basically involves cultivating talents and then motivating them to channel gained talents towards increasing productivity.
You Have To Build Relationships
It's a shame to see that there are still managers who do not understand the importance of networking. A manager needs to establish good relationships with potential clients and employees. Those employees who feel they are valued will always be more effective and will put in the extra effort that can bring in better results at the end of the day.
When building a relationship with an employee, it is really important that the manager showcases empathy and trust in the ability of the team. This is something that helps everyone enjoy working under the guidance of the specific team leader. Make sure that you know as much as possible about the employees—their strong points, and their weak points.
You Need To Constantly Develop Your Skills
The effective manager is the one who knows the problems that he or she has and constantly works on solving them. Career development is a huge part of career success in this job and in any other job. You need to develop in order to be able to lead employees.
If you remain at the same level, the entire team remains at the same level. That manager that continues to grow will eventually learn how to use the above-mentioned natural talents in order to make the team work flawlessly and even encourage the employees to do the same thing.
The manager who never develops is basically bound to eventually lag behind as he or she cannot adapt to the market. This and adaptability go hand-in-hand. You cannot have one without the other.
Try to improve as much as possible with every single project that you do and always be truthful to yourself about the flaws that you have. Work on them as soon as possible and your team members will see that you put in the effort to change.
It is so much harder to be an effective manager than we think. There is this belief that you can simply learn how to be a great leader in college. This is definitely not the case. Many of the really successful managers from around the world did not have formal training. You need to be sure that you constantly grow. That is, most likely, the most important trait to have if you want to be a great leader.
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This article was originally published at an earlier date.