4 Steps To Writing A Disruptive Cover Letter

In my experience as an Executive Resume Writer, cover letters only get read about a third of the time they are sent. That being said, when one is required, or you are hoping for that added edge to get a hiring manager's attention, there is no doubt a great cover letter can make all the difference. Related: The Basics Of A Disruptive Job Search To accomplish this, your cover letter must be disruptive and draw them in. Here are some things to keep in mind when you're writing one.

Paragraph 1: Make The Pitch That You Are Perfect For The Role

The first paragraph must set the stage for how you are uniquely qualified for the role at hand. How? Blend language from the job description together with nuggets of information that are unique to you. As an example: Let’s say you are applying for an IT Project Manager role. Your first paragraph might read: From contributing data to stand up cases that gain CIO buy-in to stakeholder management across diverse business lines—I love the challenge of successfully driving a large, complex project from concept to implementation. In this case, the verbiage related to CIO buy-in and stakeholder management are unique to you, while the phrasing about large, complex projects aligns with what is commonly asked for in IT Project Manager job postings.

Paragraph 2: Dig Deeper And Get Them Excited About What Comes Next

The second paragraph must provide the hiring manager with some added context about your unique background, and set the stage for some career highlights that, to quote an old saying, “puts your money where your mouth is.” Sticking with the IT Project Manager example, your next paragraph might read: Below are highlights from my years leading teams and projects at financial services organizations that underscore my ability to translate user requirements, develop a roadmap, and manage a budget, communications and reporting throughout.

Paragraph 3: Hard Hitting Highlights

Select three examples from your resume that you believe will best impress. Rather than a complete cut and paste, consider rewording these achievements. In many cases numbers resonate more so than words, so be sure to include quantifiable examples wherever possible.

Paragraph 4: Say Goodbye While Refreshing Their Memory

In this fourth and last paragraph, be sure to thank the hiring manager for taking the time to read it (remember that not all managers do!) Next, use this last bit of space to help the reader connect the dots to show them how you are uniquely perfectly suited for the role. Using the IT Project Manager example: I am confident my ability to lead million-dollar projects from end-to-end and jumpstart those long-stalled could benefit ABC Company. Thank you for your time and consideration. Remember – you never get a second chance to make a first impression. Make yours count with an impactful and disruptive cover letter that differentiates you from the competition. Photo Credit: Bigstock

When most people think of Nike, they think of shoes, retail stores, and, of course, athletes. That's all true, but there's more. Behind Nike's walls, you'll find the doers and thinkers who design, create, and innovate every day. There are also data scientists who discover and leverage athlete insights to create the future of sport.

You might be surprised to learn about the impact you can have in Data & Analytics at Nike versus at a major tech giant. Nike employees get to work on a wide array of challenges, so if you're obsessed with math, science, computers, and/or data, and you love sport, these stories may inspire you to work at Nike.

SHOW MORE Show less

Employee loyalty is something every company longs for. It's estimated employee turnover costs as much as 130-200% of an employee's salary. When a talented, knowledgeable, trained employee leaves, it's bad for business. And, when lots of them leave, it can be the kiss of death.

SHOW MORE Show less

If you saw our first video, you might have heard about the interview situation one of our viewers, Remi submitted. He was in an interview and was asked the question: How many cows are there in Canada right now? - What a weird question but this is a technique that some hiring managers are using these days.

SHOW MORE Show less

If you saw our first video, you might have heard about the awkward situation one of our viewers, Kevin submitted. He is a college student who's working a part time job to make ends meet. The manager/owner of the company has become a micro-manager who watches him work on camera and reads his company emails. A bit over the top wouldn't you say?

SHOW MORE Show less