Reactive vs. Proactive Job Search Strategies

1. Identify Which Companies Interest You

There are a number of ways you can identify companies. Start by making a list of 10-20 companies you think you would love to work for. This is your interview bucket list.

Talk to your friends and colleagues and see who they recommend as well. Note that LinkedIn has a very strong company search feature that can help. Go to LinkedIn, click on the search bar, and hit enter. Then, select the "Companies" filter at the top of the page and search.

If you find a company that interests you, click on its profile and see if you're passionate about a product or service it provides, or its mission. If you are, then you should probably add the company to your list.

2. Research The Companies

The next step in a proactive job search is to learn more about the organization and determine if it is a place you really want to work. There are a number of ways to do this. The first thing to do is to visit the company website and go to the "About Us" section. You can review the company's history, products, and services, and make sure to check out any press releases to see the latest newsworthy events.

Make sure you look at the company's blog too—if it has one—as it gives you a good idea of the company's areas of expertise and corporate culture. Also, check out its social media accounts to get a better idea of the company culture, and remember to follow them.

Also, there are a number of excellent tools like Glassdoor that provide anonymous reviews of thousands of companies, salaries being paid, reviews of the corporate culture, and evaluations of top executives. Sometimes they will even show you questions that are asked in an interview. It's a good idea to research companies on this site and on similar sites during your proactive job search.

3. Leverage Your Network

Go back to LinkedIn's company search capability and enter the name of the company that interests you. Note that when the listing comes up, it will tell you how many people in your network are employed there. This is a good place to start and you can reach out to these people for assistance.

Tip: People respond much better when they are asked for advice versus being asked to help someone get a job.

A good message to send to your connections on LinkedIn might be: "I am looking at XYZ as a potential employer and was wondering if you could tell me about the corporate culture there?" You can also send this type of message to your extended network.

4. Reach Out To Hiring Managers

Now that you have identified companies that interest you, it is time to identify people who work there. Again, LinkedIn is a great tool here.

Start by identifying the hiring manager and staff in the area you wish to join. Look for people who would be your peers and their managers.

Now see what LinkedIn Groups they've joined. This is important because if you join the same group, you can now communicate with them for free without updating your LinkedIn account.

Look to see if they have participated in any group discussions. This is a great way to enter the conversation and start showcasing your expertise. And remember to keep your comments upbeat, positive, and professional.

Now look to see if you have people in your LinkedIn contacts who can provide an introduction to them. Ask what they know about the company and if they recommend them as a potential employer. Ask them what they think is the best way to get introduced.

Note that you did not ask them to introduce you, but rather you asked them for advice on how to get introduced. You're not asking for a favor.

Finally, reach out to the hiring manager. Make sure you have a good 30-second elevator pitch that briefly describes your background and value proposition. And remember that people hire people they like so try to build rapport.

A proactive job search takes discipline so set weekly goals for yourself. The benefit is you will end up in a job that you chose instead of one you got through happenstance.

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