Employer branding is essential for companies looking to attract top talent and we recently touched on why it's going to be especially important in 2020.

But, like anything in life, employer branding has to be done well in order for it to be effective! There are certain mistakes that could make your employer branding efforts ineffective. Here are four of them:

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For a variety of reasons, baby boomers are staying in the workforce a lot longer. However, this demographic faces a number of challenges, including experience discrimination, an issue where baby boomers struggle to get employment opportunities because millennials have enough relevant experience to be just as valuable, but at less of a cost.

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Many job seekers mistakenly believe that because corporations and organizations are closing their headquarters for the holidays, they are suspending their search for candidates for jobs they posted a month ago. Nothing could be further from the truth!

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We're going to take a quick break from career advice (although don't give up your job search entirely during the holidays) to take a breather, and kick back and watch some tube.

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It's human nature to speculate and look ahead.

Who's going to win the Super Bowl? Who will be elected U.S. President in 2020, and what year will someone perfect the flying car that we were promised in Back to the Future? These are all questions that we don't know the answer to, but it's sure fun to have a discussion about and debate.

The same should be said about job search and career trends. With the job market being so competitive, it's important to keep track of the major job and hiring trends.

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Employer branding is an important part of a company's marketing and recruiting efforts, and in 2020, it will take on an even larger role.

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By the end of 2015, Power Home Remodeling Group was a growing company with a strong culture that had just been named as the best place to work for millennials by Fortune Magazine.

But Michael Hansen saw the potential for so much more.

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