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Robin Landa

Robin Landa, Distinguished Professor at Kean University, tells brand stories, designs, and has written 18 books about branding, design, and advertising. She is the author of Build Your Own Brand: Strategies, Prompts and Exercises for Marketing Yourself (HOW Books, 2013). E-mail her at robin@robinlanda.com.

How To Build Your Own Brand: Strategies For Success

To build your own brand, start with a strategy. Ask yourself how you want an employer or client to see you in comparison to your competition.