Branding

Executive/business leader uses a new technology at work
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If you want to be an effective leader in your industry, you need to know how to use technology—specifically, the types of technology that are relevant to your job. Nobody wants to work for a manager who isn't tech savvy. Not knowing how to use technology is the surest way to become irrelevant in your career. For executives, the need to stay up to date on technology is greater, since there is always a younger, more relevant leader moving up the ranks who knows how to use the technology that could take your company to the next level.

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performance review concept
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A performance review usually isn't something employees or managers look forward to. But it's an essential part of the business—to discuss performance and give feedback with the intention of helping the employee and the company as a whole. If you're the one conducting the performance review, how can you ensure it's a productive conversation?

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Burger
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I was beyond excited to work for Foodmaker, the corporate arm of Jack in the Box, early on in my marketing career. We had just launched a new product called the Monster Burger and I got the opportunity to work on a nationwide brand refresh initiative that was a dream project for me. And then E. coli hit. The outbreak involved 73 Jack in the Box restaurants across the west and was the most infamous food poisoning outbreak in history—killing four children, the majority under 10 years old, infecting 732 people across four states, permanently injuring 178, including kidney and brain damage, and almost bankrupting Jack in the Box.

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