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Branding

$37 billion is wasted in ads that fail to engage target audiences every year. Do you want to continue wasting money attracting consumers who aren't interested in your products?

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Facebook has announced that they changed its name to Meta. And some of you may hear about the rumor: Meta means "dead" in Hebrew. Since I do not speak Hebrew, I don't know if it is true or not, but I would not be surprised, and here is why.

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Being able to clearly define your value proposition can be hugely successful for a business, providing them a significant competitive advantage. Here are three steps to develop your value proposition.

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A well-defined brand architecture strategy helps organizations grow, transform, attract customers, and build perceptions. In this post, we'll look at the different types and benefits of a brand architecture strategy, as well as a step-by-step guide so you can create a successful framework for your organization.

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When you don't have a clear brand message, this can create havoc with your internal and external teams as you are not succinctly communicating who you are, what you do, and why you are different in a consistent framework.

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To get your customers to think of your brand first when they are ready to buy, the difference may come down to how you position your brand to them. Let's begin by outlining what brand positioning is, how to successfully position your brand, and provide you with a brand positioning example.

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Do you remember the Pepsi challenge? It was a legendary marketing promotion in which people participated in a blind taste test with Pepsi vs. Coke. More people preferred Pepsi but continued to buy Coke. When a brand choice is made, the strong, familiar, trusted brands will always have an edge. An effective brand promise builds trust with customers.

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