The latest episode of the PRO VOICE Podcast emphasizes that sustainable change requires a strong foundation first. Here's why, according to those who've learned this lesson through their own career experiences.
The Cost of Building on Cracks
Transformation fatigue is real, and it often stems from organizations attempting large-scale change without acknowledging systemic issues.
Jason Winters, a project management specialist, has years of experience in the document-intensive energy sector, and once managed a $200 million project to migrate legacy document systems. The project faced massive initial failures because manufacturers across 20+ countries were managing documents in their own way, in their own language.
"The more you delay a document in our business, that is money, that is penalties," Jason explains. They had to execute a complete restart, getting everyone in a room to agree on the most rudimentary definitions of key deliverables.
Vanessa Dodds, a business growth executive, has seen transformation become "taboo," a Charlie Brown wah-wah in corporate ears. Two examples stand out to her that exemplify the danger of not thinking "foundation first":
- A successful regional initiative that collapsed on the back end because of team burnout and frustration due to a complete lack of digital infrastructure for an 800+ mile workforce.
- A multi-billion-dollar brand that stalled under conflicting decision rights and unaddressed digital literacy gaps.
However, John Hoffman, a creative producer, explains that in his business, "sometimes you put the roof on before you have the foundation." It's okay if it doesn't happen in order; success relies on communication and having the right people in place to understand and fix things tangentially as they arise. Comprehensive contingency plans and anticipating problems before launch are essential.
Across all sectors, the lesson is clear: initiatives fail or stall because the systems can't support the vision. If your business has a strong vision with weak systems and processes, your transformation will probably be unsuccessful.
Essential Strategies for Sustainable Change
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The experts agree that a successful transformation is less about the speed of adoption and more about the quality of the preparation. They provided three critical strategies.
1. Define the Outcome and Work Backwards
Before launching any project, high-performing teams must have a universally accepted and understood endgame.
- John advocates for a "good brief" that is brief. Leaders need to know the emotional outcome, the business objective, and tight parameters. An oversized document with conflicting objectives is just research, not a strategy.
- Jason says this is the core of project management: "Start with the end in mind and then work backwards." Techniques like the Work Breakdown Structure (WBS) help map out every necessary activity from A to Z, preventing critical gaps and stakeholder frustration.
2. Analyze the System Before Scaling
Vanessa emphasizes that rushing to adopt the latest platform or trend is a critical mistake.
- Analysis First: Evaluate existing systems to know how decisions are made, where accountability sits, and what operational processes carry the work.
- Listen to the Voices: You must know the internal voice of your team (where workflows break down) and the external voice of your customers (where they feel inconsistency).
- Fix the System First Framework: When you align decision rights, governance, and operating processes before layering on new tools, organizations not only survive but thrive and scale.
3. Prioritize Clarity and Communication
In a global, hybrid work environment, communication must be intentional and proactive.
- Jason's RACI Model: Once the work is mapped out (WBS), apply a RACI chart to clarify roles: Responsible, Accountable, Consulted, Informed. Everyone must sign off on the plan.
- John's In-Person Advocacy: Remote deals often miss the crucial details. John champions the power of bringing people together to "look each other in the eye," stop conversations when necessary, and ensure everyone has the same idea of the objective. He calls this the importance of being comfortable speaking out and avoiding a "yes culture."
The Transformation Philosophy: A Continuous Cycle
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The core debate is not whether to fix the foundation, but when and how thoroughly. The experts conclude that the most successful organizations treat change as a continuous cycle, not a one-time event.
| Expert | Philosophy | Key Takeaway |
| Vanessa Dodds | Foundation First & Cyclical Review | Analyze. Fix. Implement. Reanalyze. Change lasts when you commit to revisiting and strengthening systems regularly. |
| John Hoffman | Communication & Realistic Expectations | Focus on the expectation of the time, effort, and the end product. Don't rush to do epic things overnight; most quick fixes only stand up for a few minutes. |
| Jason Winters | Honest Assessment & Flexibility | Leadership must perform an honest assessment of organizational maturity, cultural limitations, and people gaps. Be flexible and adapt methodologies (like the new PM Talent Triangle) to the business needs. |
The Power of External Insight
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High-performing companies must operate on fact, not assumption. When leaders mask fragile foundations with the ad hoc fixes of office life, the cracks become "glaring" in a remote environment.
The solution is often to bring in fractional executives—external, fresh eyes who can see the obvious problems the internal teams have grown accustomed to (like a power cord running down the middle of the hallway in your office...you don't notice it anymore, but they will on their first day). This external voice can provide the honest assessment and accountability the leadership team needs to strengthen the foundation before scaling.
Foundation First: The Key to Sustainable Transformation
Sustainable transformation, according to our experts, is not about rushing to adopt the newest technology or trend; it is about deliberate, disciplined preparation. High-performing organizations recognize that building an innovative future requires fixing the system first. By prioritizing a thorough analysis, establishing clear governance and decision rights, and committing to continuous, cyclical review, leaders can move beyond temporary fixes.
Does your organization have resilient operational foundations that guarantee success?
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