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Susan Ruhl | Board Member at OI Partners, Inc.

Susan has developed a sharp eye for how both job seekers and leaders alike get sidetracked with inefficiencies, cross- purposes and miscommunication – and how they can retool for a sleeker, smoother, strategically focused career. Nothing drives her more than to work with clients, helping those individuals excel, grow and develop.
Twitter: @CareerSusanRuhl LinkedIn: /in/susanruhl Personal Website/Blog: www.oipartners.net Recent Posts Top 10 Ways To Get A Job Interview Best Advice For An Interview How To Identify Who You Are As A Leader   READ MORE POSTS ►
 
Learn how to land a career you love

Every time I start a project, I get this tiny moment of panic. It doesn't last long, but even now, after years in this business, I still notice that it happens.

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Everyone knows that you should walk around every once in a while, especially if you have a desk job. But, do we walk enough during the workday?

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Do you remember the Pepsi challenge? It was a legendary marketing promotion in which people participated in a blind taste test with Pepsi vs. Coke. More people preferred Pepsi but continued to buy Coke. When a brand choice is made, the strong, familiar, trusted brands will always have an edge. An effective brand promise builds trust with customers.

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