Networking

Whether you're looking to advance in your current career, find a new job, or change careers entirely, your personal brand will be essential to the process.

And, in this current environment, one of the best ways to promote your brand is through your social media presence.

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Those looking to make a career change have it tougher than most job seekers.

Not only are they entering into a competitive job market, but they have to convince employers to take a chance on them over candidates that may have more experience.

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If you're new to LinkedIn, setting up a profile is a huge first step!

But, as you set up your profile, there are some things you should know in regards to maintaining it.

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If you see a job opening you're interested in on LinkedIn, it can be tempting to hit the "Apply Now" button. That's the approach most job seekers take.

However, the problem with this approach is you end up in the wait-and-see mode with absolutely no clue as to whether you'll get a response back or not. To avoid being buried in the mix of hundreds of other applicants, there's a more effective approach you can take.

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Networking is an essential part of the job search process. But, networking is changing!

Prior to COVID-19, remote networking opportunities were an option. Now, these opportunities are fairly routine.

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I've been in HR for many years and find it to be a reflection of the outside world. It's ever-changing and those involved in the industry have to be ready to adapt at a moment's notice.

Fortunately, those involved in human resources have places to keep track of the latest industry trends, discuss best practices, network and learn, and work together to continue to move the industry forward.

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LinkedIn has made it very easy to upload your resume as a PDF to make it part of your LinkedIn profile.

While it's tempting to do this rather than build a full profile from scratch, you should avoid it.

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