When you apply for a job, it's important to do your homework on the company so that when you get a job interview and your interviewer asks, "What is it about us that drew you to our company?" you aren't left stumped or jobless.
Not only that, but it's important to figure out if the company is a place YOU would enjoy working at. So, before you send off that resume, check out these sneaky ways to research a company:
Learn About The People Who Work At The Company
Most companies have a staff page on their website. On this page, the company will list some, if not all, of the employees at the company. Here, you can get the names (and sometimes contact information) of people who you'd be working with if you got the job.
How to learn more:
- Check out their LinkedIn profile to see what kinds of work/projects they do.
- Start a conversation with them.
- Request an informational interview.
Warning: Don't be creepy or demanding when contacting these people! Simply reach out to them in a professional manner, introduce yourself, and tell them you're interested in learning more about the company and work environment. If they respond, go you! If not, move on and leave them alone.
Find Out What The Company Is Sharing On Social Media
These days, everyone is on social media—including employers. Look them up on Facebook, Twitter, LinkedIn, YouTube, Pinterest, TikTok, and so on. Look closely at what they're tweeting, posting, or filming. This is a great way to get a feel for the company's values.
When browsing the social channels of companies, ask yourself these questions:
- What events are they promoting?
- What articles are they sharing?
- How are they interacting with their followers?
See What The Employees Are Saying
Ever wished there was a place that rated companies based on how much people like working there? Well, now there is! Sites like Indeed, Glassdoor, and Comparably are great places to learn about a potential employer and how people like working there. With these sites, individuals can comment on the company's benefits, culture, work, and more. Not only that, but they can rate a company based on how much they like working there.
You can also learn more about salary and past interviewing experiences! According to Indeed's Employer Branding Survey, 83% of job seekers say their decisions on where to apply are influenced by employer reviews.
So before you apply for a job, make sure you do your research. Doing a little research can go a long way in your job search. Don't be lazy—learn more about your dream company now!
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This article was originally published at an earlier date.