What's corporate culture, anyway? Related: 14 Ways To Research Company Culture Many companies today promote building teams over individuals; respecting the entry-level mailroom clerk and the top salesperson equally. They consider failure the beginning not the end of developing talents and careers and "Values" are not fads. Still, in other companies, you will find a lack of esprit de corps where departments operate as fiefdoms and do not work in partnership with one another; where leadership is assigned not earned; where secretaries still bring their bosses coffee ala the 60’s, and where you are only as good as your last sale. This is “Company Culture.”
The website Investopedia defines Corporate Social Responsibility (CSR) as: “Corporate initiative to assess and take responsibility for the company's effects on the environment and impact on social welfare.” Therefore, if your idea of a great business achievement is laying off 10,000 people so your company’s EPS (earnings per share) jumps one-eighth of one cent, then a career in Corporate Social Responsibility is not for you. The same can be said if you feel that gorging on fossil fuels is no problem because you won’t be around long enough to feel the adverse effects of the polar ice caps melting. While maximizing profits and driving share prices represent the traditional values of business, a new wave is sweeping through the culture of enterprise - that of Corporate Social Responsibility. It’s not just a state of mind anymore. Corporate Social Responsibility represents a legitimate career path. This is because more and more companies are realizing that their positions on issues like sustainability and diversity can be good for society, as well as business. As public awareness of these issues rises, public approval becomes compulsory. In other words, if the consumers find out that you’re dumping toxic waste into the river, burning dirty coal, or hiring only white males for management positions, they are likely to shun your products. So, where does the career path in Corporate Social Responsibility start? Education certainly is essential. For example, the following degrees are all great options for pursing careers in corporate social responsibility:
Consumers prefer to buy from companies that show they care about society as a whole. This is why many major corporations create corporate social responsibility (CSR) programs. These programs give back to the communities in which they operate to create a better way of life. To ensure these programs continue to grow and thrive, it is important for companies that use them to hire candidates who care about the community they serve. Today, many colleges are working hard to help their students become effective employees who truly care about CSR. Do companies care about CSR? These ones certainly do.
Are you a seasoned professional (50+ years old) and looking for work? Did you spend years building your career only to now find yourself without a job and feeling like corporate America doesn’t want you anymore? You aren’t alone. I speak to people every day that feel the way you do. They are talented, smart, and eager to engage in meaningful work. But, they can’t seem to land a job, or even find one that seems like the right fit for their skills and experience at this stage in their lives. If that sounds like you, then watch my seminar on the alternative to job searching in these troubling times. In this FREE webinar I explain: