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A company's employer brand is the image it portrays to the rest of the world and is the #1 recruitment tool.

The recruiting game has changed and in order to attract great talent, you have to market the amazing things about your company. This is why employer branding is so important.

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The use of TikTok has taken off like wildfire recently and many companies have incorporated the video-sharing social network into the social media portion of their employer branding efforts.

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Employer branding is essential for companies looking to attract top talent and we recently touched on why it's going to be especially important in 2020.

But, like anything in life, employer branding has to be done well in order for it to be effective! There are certain mistakes that could make your employer branding efforts ineffective. Here are four of them:

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Are you an awesome company? Want to show job-seekers why they should work for you? We want to highlight your company in our blog (that gets 1,00,000 a month!) and all you have to do is post a picture! Click the link to learn more! https://www.workitdaily.com/press-release-hashtag-calendar/ #jobpostings #branding #workitdaily #employer #employerbranding #businessintelligence #health