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Back in March, every marketer was scrambling to adapt their strategy to the evolving COVID-19 situation. Campaigns were scrapped, events were canceled, and budgets were slashed. Marketing teams across industries had to make decisions fast to get information out to their customers quickly, while still trying to hit their goals.

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Your company has changed. The COVID-19 pandemic has made it possible and, frankly, incredibly necessary to reassess your business strategy. You have an unprecedented opportunity to transform your company to ensure success and even gain further progress in the new world we will all be living in.

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Not all people tell the truth. Some complaints might be coming from elsewhere without realizing. Great marketing professionals can use their insight and experience to understand where the real issues are coming from to execute and take the company to the next level.

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A company's employer brand is the image it portrays to the rest of the world and is the #1 recruitment tool.

The recruiting game has changed and in order to attract great talent, you have to market the amazing things about your company. This is why employer branding is so important.

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The use of TikTok has taken off like wildfire recently and many companies have incorporated the video-sharing social network into the social media portion of their employer branding efforts.

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