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The people who are capable of achieving results tend to act the first step quickly and spend enough time to validate. And they know success might not be the result of one shot. It is important to validate and assess the strategies to achieving goals.

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This job of a marketer can no longer be the narrow work of promotion. It's something bigger and broader.

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The use of TikTok has taken off like wildfire recently and many companies have incorporated the video-sharing social network into the social media portion of their employer branding efforts.

TikTok allows people to create short-form (usually around one-minute) videos with music in the background. The content is short, and to the point. But, if you use it the right way, it can be impactful.

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Back in March, every marketer was scrambling to adapt their strategy to the evolving COVID-19 situation. Campaigns were scrapped, events were canceled, and budgets were slashed. Marketing teams across industries had to make decisions fast to get information out to their customers quickly, while still trying to hit their goals.

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Your company has changed. The COVID-19 pandemic has made it possible and, frankly, incredibly necessary to reassess your business strategy. You have an unprecedented opportunity to transform your company to ensure success and even gain further progress in the new world we will all be living in.

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