Back in March, every marketer was scrambling to adapt their strategy to the evolving COVID-19 situation. Campaigns were scrapped, events were canceled, and budgets were slashed. Marketing teams across industries had to make decisions fast to get information out to their customers quickly, while still trying to hit their goals.
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Your company has changed. The COVID-19 pandemic has made it possible and, frankly, incredibly necessary to reassess your business strategy. You have an unprecedented opportunity to transform your company to ensure success and even gain further progress in the new world we will all be living in.
Employees<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzI3Mjg0Ni9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0ODkzNjg3MH0.NpfaeSahI-G3YHydZZAFM_l07OTvD69Ws0XPHD4rDtY/img.jpg?width=980" id="fc515" class="rm-shortcode" data-rm-shortcode-id="4349a2e0a7031333160309d1950945f8" data-rm-shortcode-name="rebelmouse-image" alt="Group of employees at work post -COVID-19" /><p><strong>Your #1 Assets' Concerns</strong></p><p>How you respond to your employees will impact engagement, trust, and loyalty for many years to come.</p><p>Employees are experiencing an unprecedented amount of stress and, according to grief expert David Kessler in an interview with <a href="https://hbr.org/2020/03/that-discomfort-youre-feeling-is-grief" target="_blank">Harvard Business Review</a>, "...we're feeling a number of different griefs...The loss of normalcy; the fear of economic toll; the loss of connection. This is hitting us and we're grieving. Collectively. We are not used to this kind of collective grief in the air." In addition, there is "another type of grief, anticipatory grief, which focuses on the uncertainty of the future and shatters our sense of safety."</p><p><strong>Actions You Can Take</strong></p><ul><li><em><u>Provide Well-Being And Financial Security:</u></em> Develop additional employee benefit costs to cover on-going COVID-19 medical bills, stay at home costs, and mental health costs. Provide additional financial assistance to help employees get through this hard time.</li><li><em><u>Focus On Mental Health:</u> </em>Promote your Employee Assistance Program (EAP) or other outside resources. Show empathy and compassion and listen to your employees' concerns.</li><li><em><u>Adapt To New Ways Of Working:</u> </em>Continue workplace flexibility by offering flextime and providing remote working tailored to the employee and the company needs.</li><li><em><u>Build Team Morale:</u></em> Create virtual connection opportunities, such as coffee breaks, lunches, around the water cooler topics, happy hours, etc.</li></ul>
Leadership<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzI3Mjg1Mi9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0NzI3NDg0NH0.1zxzLExllhsS6qFtjJpDJkNYAdTIN9YG7oZznqbUYAM/img.jpg?width=980" id="f1da4" class="rm-shortcode" data-rm-shortcode-id="361bbb655b81e662b39a6e0392237f60" data-rm-shortcode-name="rebelmouse-image" alt="Woman leads her company during COVID-19" /><p><strong>Unprecedented Crisis Management</strong></p><p>According to PwC's most recent <a href="https://www.pwc.com/gx/en/services/advisory/forensics/global-crisis-survey/living-with-crisis.html?utm_campaign=sbpwc&utm_medium=site&utm_source=articletext" target="_blank">Global Crisis Survey</a>, nearly seven in 10 leaders (69 percent) have experienced at least one corporate crisis in the last five years in their companies, and the average number of crises experienced in these firms is greater than three. However, most leaders have not experienced a crisis of this magnitude.</p><p><strong>Actions You Can Take</strong></p><ul><li><em><u>Develop A Revised Strategic Plan:</u> </em>Review financial assumptions, growth expectations, key strategic drivers, allocation of resources, and processes. Identify on-going initiatives & future investment.</li><li><em><u>Create And Revise Your Crisis And Business Continuity Plans:</u> </em>Ensure that they include plans for pandemics based on what you have learned and experienced. Make them specific.</li><li><em><u>Have A Clear Understanding Of Your Supply Chain:</u> </em>This should include raw materials where possible. Identify vulnerabilities, especially from a global perspective.</li><li><em><u>Identify All Potential Points Of Failure:</u></em> Develop contingency plans for all critical processes and the departments and teams responsible for them.</li><li><em><u>Continue To Drive Innovation:</u></em><ul><li>Challenge Orthodoxies: Widely held and unchallenged assumptions that a company holds. The key is to evaluate your company's beliefs (product, business model, customers) to inspire innovation.</li><li>Forcing Constraints: Help drive innovation by considering how your business would operate under different circumstances.</li><li>Working Outside Of Your Organization: Innovating via collaboration (partnerships, acquisitions, etc.).</li><li>Move Quickly: Consider relaxing constraints and process, (perfect later down the road, right now will cost you valuable time), and ensure you are promoting collaboration.</li></ul></li></ul>
Consumers<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzI3Mjg2MC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyMjkyMDQ2MX0.N4N1j45GH9Kw_u8xJXD1ppIEP6aImJ6Xj8CvJGygyzk/img.jpg?width=980" id="f19e8" class="rm-shortcode" data-rm-shortcode-id="c6a484108011340829d0c4e9f3c8f4cd" data-rm-shortcode-name="rebelmouse-image" alt="Woman presents a plan to transform her company post-COVID-19" /><p><strong></strong><strong>Consumers' Economic Recovery Concerns</strong></p><p>The economy has come to a near-complete standstill with rising unemployment. Thirty million people have filed for unemployment claims for the six weeks March 15 - April 25, 2020 alone. Those who still have jobs are concerned about losing their jobs, making upcoming payments, and are most likely to delay large purchases based on a study from <a href="https://www2.deloitte.com/us/en/insights/industry/retail-distribution/consumer-behavior-trends/covid-19-recovery.html" target="_blank">Deloitte.com</a>. Forty-six percent of U.S. consumers said they plan to reduce spending in the coming weeks based on a <a href="https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/how-consumer-goods-companies-can-prepare-for-the-next-normal?cid=other-eml-alt-mbl-mck&hlkid=ce57c66b13f24061b9b512b40e5f6b5e&hctky=9530436&hdpid=d0327454-3339-4488-ad3e-c1549f055933" target="_blank">McKinsey.com</a> survey. As consumer expectations change, it will be important for organizations to better align their offerings and activities with consumer interests and values, delivering upon their needs.</p><p><strong>Actions You Can Take</strong></p><ul><li><em><u>Be Careful About Taking Price Increases</u></em><em><u>:</u></em> Especially during this time of relatively inelastic demand to avoid being seen as profiteering.</li><li><em><u>Trading Down</u></em><em><u>:</u> </em>Value for the money will become a key driver with consumers switching to cheaper brands, private labels, bulk buying, and/or stockpiling.</li><li><em><u>Shoppers Seeking Deals</u></em><em><u>:</u> </em>Fewer more efficient promotions that are personalized and targeted to drive frequency and spending. </li><li><em><u>Cutting Back On Non-Essentials</u></em><em><u>:</u></em> Two-thirds of U.S. shoppers said they would cut back on high-end luxury goods, one-third would cut back on cosmetics based on a <a href="https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/how-consumer-goods-companies-can-prepare-for-the-next-normal?cid=other-eml-alt-mbl-mck&hlkid=ce57c66b13f24061b9b512b40e5f6b5e&hctky=9530436&hdpid=d0327454-3339-4488-ad3e-c1549f055933" target="_blank">McKinsey.com</a> survey.</li><li><em><u>Customer-First Approach:</u></em> As consumer behavior changes (more digital/online engagement, refocus on home occasions, shifting channels, etc.) during this pandemic, it's important to take a customer-first approach to inform strategic and tactical decisions.</li></ul><p><strong>Health & Wellness Is A High Consumer Priority</strong></p><p>Health and wellness products are top of mind (42.5%), with consumers reporting buying more personal sanitizers (40.15%), medical care items like thermometers (22.75%), and wellness items like vitamins, CBD, and superfoods (21.6%), based on a survey from <a href="https://www.yotpo.com/blog/survey-how-is-covid-19-changing-consumer-ecommerce-trends/" target="_blank">Yotpo</a>. While everyone is currently trying to remain safe washing their hands, using hand sanitizers, sanitizing their carts & baskets, and wearing masks, post-COVID-19, their desire to remain safe and well will be stronger than ever. This will create opportunities for companies to provide health-boosting measures to make staying healthy effortless for their customers.</p><p><strong>Actions You Can Take</strong></p><ul><li><em><u>Visibility On Product Sourcing & Safety:</u></em> Consumers are aware of the importance of strict hygiene and food safety and are looking for better visibility and transparency on product sourcing and manufacturing processes.</li><li><em><u>Contactless Focus:</u></em> Contactless payments, contactless delivery, curbside pickup, Instacart delivery service, innovative store layout to minimize chances of coronavirus spread, and incentivize customers to shop/order online.</li><li><em><u>Health & Foods Supporting Wellness And Immunity Are Priority:</u> </em>People are paying more attention to their nutrition and what they eat (supplements, natural ingredients, functional ingredients, clean label products).</li><li><em><u>Potential Growth In Plant-Based Protein As Safe Meat Alternative:</u></em> With COVID-19 threatening consumers' trust in meat, the focus may turn to plant-based protein options.</li><li><em><u>Provide Healthy, Nutritious Easy To Prepare Meal Solutions/Menus:</u></em> Consumers are spending more time in the kitchen cooking from scratch.</li><li><em><u>Emphasize Health & Cleanliness In Marketing Message</u></em></li></ul><p><strong>Consumers Shift To Home-Based Activities</strong></p><p>Consumers are expected to spend more time at home post-COVID-19 driven by a desire to save money, persistent safety concerns, and a newfound pleasure in nesting based on <a href="https://www.nhh.no/en/research-centres/food/food-news/2020/how-fmcg-can-prepare-for-the-next-normal/" target="_blank">McKinsey Experts</a>. Brands need to keep marketing their products and services but must innovate their way through these consumer behavior changes.</p><p><strong>Actions You Can Take</strong></p><ul><li><em><u>Provide Entertainment Products & Services:</u></em> Live-streaming events, books/materials, games & puzzles, happy hours supplies/events.</li><li><em><u>Offer At Home Eating Solutions:</u> </em>Home cooking ideas & tutorials, cook-at-home kits, food delivery solutions, catering services.</li><li><em><u>Promote Hobby Products & Services:</u></em> Gardening, arts & crafts, DIY, learning something new (i.e. language, skills, etc), home renovations.</li><li><em><u>Showcase Fitness Ideas & Solutions:</u></em> Class tutorials, equipment.</li></ul>
Marketing<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzI3Mjg1My9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYwOTQyMTEwN30.KJG7GBp1eTMdziwWaWsVdfK0OpspHTJJU6zfCAiWCJ8/img.jpg?width=980" id="d7dda" class="rm-shortcode" data-rm-shortcode-id="1091b1050803445d50a907ee04ee7a0f" data-rm-shortcode-name="rebelmouse-image" alt="Marketing team changes its strategy during COVID-19" /><p><strong></strong><strong>How Marketing Will Need To Shift</strong></p><p>Marketers need to continue to re-evaluate their 2020 marketing plans and stick to their long-term marketing strategies. As they do, they need to keep in mind that people are fearful about their health, jobs, and safety of their loved ones. It will be important for marketers to keep this in mind as they start to build trust and share their message to consumers.</p><p><strong>Actions You Can Take</strong></p><ul><li><em><u>Transform Into A Purpose-Led Brand:</u></em> Prioritize building a deep relationship beyond selling, focusing on helping customers as they can act as a powerful champion of the brand. Do not exploit COVID-19 as a commercial opportunity.</li><li><em><u>Show Empathy:</u> </em>Promote your brand in a way that shows some awareness of the challenges consumers and businesses are facing right now.</li><li><em><u>Focus On Digital Marketing:</u></em> Online activity and traffic has significantly increased. Coupled with a reduction in digital ad spend, there are opportunities to expand your reach with PPC, both search and display.</li><li><em><u>Effective E-Commerce Tactics:</u></em> Content marketing, PPC ads, email marketing, and social media marketing.</li></ul>
Channels<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzI3Mjg1MC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyNDc3MDQ5OX0.7QTX3Hue94IUS2yxgZvgHV0u0Bh5MFsjsycm8bhJl7w/img.jpg?width=980" id="67a64" class="rm-shortcode" data-rm-shortcode-id="92cbf27d078706d23c2e3d961a4cbee8" data-rm-shortcode-name="rebelmouse-image" alt="Group of professionals meet about changing the company post-COVID-19" /><p><strong>Driving Your Digital Commerce Transformation</strong></p><p>Digital commerce has rapidly accelerated as a result of the COVID-19 pandemic, forcing businesses to re-evaluate their channel strategy in the hopes of capturing their fair share of the new digital customer segment.</p><p><strong>Actions You Can Take</strong></p><ul><li><em><u>Alternate Payments:</u></em> Provide alternate payment options such as Venmo (cash-based transactions) to offering payment plan options (luxury, discretionary type items).</li><li><em><u>Scaling Customer Support:</u></em> Beef up product information, self-help resources, chat functionality, social media channel support, and a community of brand advocates.</li><li><em><u>Prioritize Consumer Digital Experience:</u></em> Users want a high-quality experience regardless of device, location, browser, or network.</li><li><em><u>Operational Continuity:</u></em> Set customer expectations and establish safety stock levels to ensure you can meet commitments. Optimize buy online pick up in-store (BOPIS) and consider scheduled pickups, curbside pickup, and delivery options to reduce exposure risks. Consider purchase limitations for high demand products.</li><li><em><u>Be Honest With Fees:</u></em> Now is the time where customer loyalty is vital. Be honest with all of your fees upfront. Consider removing delivery/shipping costs, as this could make the difference for a repeat customer.</li><li><em><u>Outline Shipping And Return Policies:</u></em> Be upfront with your policies. During this time, consider offering extended returns to keep customers coming back and ensure you are keeping them updated on the status of their order.</li></ul>
Not all people tell the truth. Some complaints might be coming from elsewhere without realizing. Great marketing professionals can use their insight and experience to understand where the real issues are coming from to execute and take the company to the next level.
My Experience<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzE0OTMzMi9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYzOTYxMDM0MH0.KuCqiVUXI_6RAyv6Fibta-9V_zvKijNnYAMOnfqxLsA/img.jpg?width=980" id="b3bcb" class="rm-shortcode" data-rm-shortcode-id="f4416202147cafad3374f9a8b8c7acff" data-rm-shortcode-name="rebelmouse-image" alt="Woman presents a solution to the marketing team" /><p>One toy company I worked for had the development and HQ function in the U.S. One country's marketing team told me that they did not like the global unit packaging which the global brand team developed and requested to develop a completely new 3-in-1 packaging. In that new packaging they wanted to add a book. Furthermore, they requested to launch it one month early.</p><p>We showed the development progress to the marketing team many times, and used all of the development budget. During that time, no subsidiaries had anything against the packaging. We had little time left for their ideal launching schedule. The executives rejected the request.</p><p>We did a lot of analysis and communications. We were able to increase sales in that market for this item after the analysis and approval from the executives.</p><p><strong>How did we do that?</strong> I found out where the request came from. The team just wanted the lower unit pricing because they got buyer feedback that the price was too high. And we realized that in their market, their competitor's pricing was lower. If they added a book to the new packaging, it would be an added value and they could hit back-to-school season, too.</p><p>Although the price was still challenging, we were able to amortize the extra development cost because of the significant sales increase vs forecast by the 3-in-1 packaging.</p><p>There was a lot of work. We double-checked all the people on board to support this plan from different perspectives—production capacity, tooling schedule, logistic schedule, commitment from their buyers, packaging development schedule, book development and assembly process, and so on. In the process, the sales team was able to get the purchasing commitment from new retailers (bookstores) because of the book.</p><p>As a result, we were able to have everyone on board not only internally but external buyers as well, and we were able to support their request and had a 250% sales increase.</p><p>This experience helped me formulate my five steps that I use to determine where the real issues are coming from based on complaints and requests.</p><p>Here's how your marketing team can do the same.</p>
5 Steps To Determine Where The Issues Are Coming From<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzE0OTIwMS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYwNjUyMDQ5Mn0.cqRMRXpq5DF4Bzjn8CflhPDgM4f_tawcag02cmmEAfM/img.jpg?width=980" id="d1604" class="rm-shortcode" data-rm-shortcode-id="bde451f9b89839587e1feb0d10ddf769" data-rm-shortcode-name="rebelmouse-image" alt="Marketing team discusses project during a meeting" /><p><strong></strong><strong>1. Ask "Why?"</strong></p><p>If you ask "why?" five times, you'll eventually figure out the essential issues.</p><p><strong>2. Determine People & Place</strong></p><p>Who is complaining and where are they located? Put yourself in their shoes, and try to understand the challenges or problems they could be facing.</p><p><strong>3. Figure Out The Process</strong></p><p>How can you help them? Tools, investments, time, or money?</p><p><strong>4. Find Numbers To Focus On For Evaluation</strong></p><p>You'll know when you've accomplished your goal if you have numbers to strive for.</p><p><strong>5. List Who Needs To Get Involved</strong></p><p>Think about all the people that need to get involved and make them aware—internally and/or externally.</p>
A company's employer brand is the image it portrays to the rest of the world and is the #1 recruitment tool.
The recruiting game has changed and in order to attract great talent, you have to market the amazing things about your company. This is why employer branding is so important.
Clarify The Brand's Founding Principles<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjYzNjUxOS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0OTM0MzgyOX0.QJExNOMs0nRbg5Iu5XqiVHOH7HMw_sBr6se_qEsU8OE/img.jpg?width=980" id="f6daf" class="rm-shortcode" data-rm-shortcode-id="4b79a68c035189685a82f569d99de2c9" data-rm-shortcode-name="rebelmouse-image" alt="A manager gets feedback from his employees about the company's culture." /><p>It's important for your company to identify its<strong> Unique Branding Attribute (UBA),</strong> which is something about your company, or working at your company, that you can put a stake in the ground and say, "This is what makes us different, this is who we are!"<br></p><p>A collection of these UBA's ultimately helps the company develop the employer brand culture it wants to put out to the world.</p><p>Struggling to determine your unique branding attribute? Focus on these key areas:</p><ul><li>Leadership - What's the company's leadership style and philosophy?</li><li>Co-workers - Who works at the company? What are they like?</li><li>Values and Beliefs - Your company's defining statements and beliefs about what you're selling and customer service.</li><li>Fun Factor: How does the company bond and build its culture?</li><li>Wow Factor: What are your employees bragging about when it comes to your company?</li></ul><p>In addition to building a collection of unique branding attributes, it's also important for your company to identify its vibe—essentially the buzz, aura, or essence of your company.</p><p>The four common company vibes are:</p><ul><li>Modern</li><li>Classic</li><li>Polished</li><li>Techie </li></ul><p>Most companies fall into one of these categories, sometimes a combination of two. Determining your company's vibe will ultimately help influence the pictures and content you create around your employer brand.</p><p>A good example of a company that uses its unique branding attribute well is <a href="https://www.workitdaily.com/bamboohr-company-culture" target="_self">BambooHR </a>in Lindon, Utah. As a leader in human resources software, BambooHR does a lot well. But, through its branding efforts the company has built a strong reputation for putting emphasis on their employees work-life balance and their policies for achieving that, including paying for their associates to go on vacation. </p>
Creating Your Employer Brand<div style="width:100%;height:0;padding-bottom:56%;position:relative;"><iframe src="https://giphy.com/embed/5XRB3Ay93FZw4" width="100%" height="100%" style="position:absolute" frameBorder="0" class="giphy-embed" allowFullScreen></iframe></div><p><a href="https://giphy.com/gifs/5XRB3Ay93FZw4">via GIPHY</a></p><p>After identifying what makes the company unique and stand out, it's time to start thinking about practical company facts. Think of a job seeker researching the company and answering any potential question that they have.</p><p>Build a list of 50 frequently asked questions that you think people have about the company. <strong>Fifty questions may seem a little intimidating at first, but there's a method to this madness!</strong></p><p>One of the best ways to come up with this list of frequently asked questions is to speak to your employees, particularly recently hired ones, and ask them what their most common questions were during the interview and hiring process, and some of the questions they still had once they were hired.</p><p>By creating a long list of frequently asked questions, you'll identify enough themes and priorities that you should be able to whittle that list down to 20 frequently asked questions.</p><p><strong>Once you have your 20 frequently asked questions, create a belief statement for each question.</strong></p><p>For example:</p><p><em>Question:</em> What is the company dress code?</p><p><em>Belief statement:</em> We believe people hear what they see and dressing for success makes a huge first impression.</p><p>It's important to communicate the company's belief statements with leadership and employees because you want everyone on the same page.</p>
Create Content<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjYzNjU0MS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTU5OTcwMDkyMH0.0TEWqG5vwRetmeUh-cHBzvFrQ4Mu5ai4EPuhmyT3N1w/img.jpg?width=980" id="00f71" class="rm-shortcode" data-rm-shortcode-id="ff878c2fe64ba95b9825d75cd9113aaa" data-rm-shortcode-name="rebelmouse-image" alt="Co-workers discuss the company's content and marketing plan." /><p>The content you create around your employer brand comes in many different forms. It can be long-form content on your website, short posts on the website and social media, graphics, and video. The possibilities are endless.</p><p>Content mapping is a great way to help organize your thoughts and help determine the type of content that you want to feature in order to effectively market your brand.</p><p>Here are seven content mapping areas you can focus on:</p><ul><li>FAQ - Create content around your frequently asked questions</li><li>Key Areas - Create content around company culture, leadership, etc.</li><li>Belief Statements - Create content around your belief statements</li><li>Unique Branding Attribute - Feature what makes your company unique</li><li>Pictures - Images are essential to all pieces of content</li><li>Description - Mini stories that go with images</li><li>Hashtags - Use the proper hashtags to help push your content out on social media.</li></ul><p>Put together a content committee and create a content calendar. It's important to post a piece of content at least once a day Monday through Friday on all your company's relevant social media platforms, including Facebook, LinkedIn, Twitter, and Instagram, to name a few.</p><p><strong>The more people that see your brand, the easier it will be for them to think about you when it matters.</strong></p>
Get Your Employer Brand Featured By A Third Party<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjYzNjczNi9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYxMzgxMzY5OH0.xHZF0FpA57pn9JtgakpvsP2qpW2t_pNeutq626noIK4/img.jpg?width=980" id="e1e67" class="rm-shortcode" data-rm-shortcode-id="6b0bc1732d559f01c9b626ef4d4eea17" data-rm-shortcode-name="rebelmouse-image" alt="Employees read about their company online." /><p>Everything that we have focused on so far is your in-house employer brand and content strategy. When you're comfortable with your in-house strategy, it's time to explore other opportunities for exposing your brand to a larger audience.<br></p><p>If you have a good media relations plan or team, you may easily identify things that your company is doing that are newsworthy, such as a prestigious award, innovative new service or product, or a major philanthropic endeavor.</p><p>Someone may read about your company in the news and want to learn more.</p><p>There are also career review sites like <a href="https://www.glassdoor.com/" target="_blank">Glassdoor.com</a> and <a href="https://www.indeed.com/" target="_blank">Indeed.com</a>, where it's important to have a strong employer profile and be active on the sites. Being active on the pages allows the company to take in the employee feedback and address any employee concerns. Job seekers like to see companies that are active on these pages and paying attention to the feedback.</p><p>Lastly, there are many websites that focus on business and career trends that like to feature companies, including Work It Daily. </p><p>At Work It Daily, we like to feature companies to show our over 1 million subscribers and site visitors what type of career opportunities are available to them. We work with companies to tailor the message they want to convey and even have <a href="https://www.workitdaily.com/employer-wid-champion-program-highlight/what-is-the-wid-warrior-badge-program" target="_self">special recognition</a> to employers with great company cultures, robust employee benefit packages, and strong leadership.</p><p>Being featured by a third-party is another great way to give your brand a boost.</p><p>Look at it through the eyes of a job seeker. When researching your company they're not just going directly to your website. They're putting your company name into a search engine and reading the things that come up.</p><p>Third-party articles promoting your brand will only help your case in attracting the right talent.</p>
The use of TikTok has taken off like wildfire recently and many companies have incorporated the video-sharing social network into the social media portion of their employer branding efforts.