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The brand pyramid is an outstanding marketing tool that lays the foundation of a strong brand: driving direction, consistency, and what can be done to achieve brand loyalty. Here is a step-by-step process on how to develop a brand pyramid.

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A brand pyramid provides the emotional context consumers need from being first-time buyers to brand advocates. In this article, I'll share with you what a brand pyramid is and six reasons you'll want to start using it today.

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Market segmentation gives your brand an advantage over your competitors because you can show your customers that you understand them and can provide them with what they need. In this article, I will share with you how to segment your target market and how to conduct market segmentation.

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Understanding your target audience is critical as this information will define every strategy you execute. This article will go over what a target audience is, the importance of a target audience, and the difference between a target market vs. a target audience with examples.

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So, where do we start? This article provides three steps you can take to develop your unique brand purpose.

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