marketing

Take Charge Of Your Visual Identity To Make It Truly Unique

Early in my career, I worked for The Disney Channel, part of which included managing events where Disney character assets were constantly being requested. As I managed each of these events, I followed the Disney brand identity, ensuring it was implemented and executed to a tee. One of the issues I ran into quite often was people requesting events where they submitted their own Disney character art that was not approved, did not fit within the Disney visual identity, and was off-brand.

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Business executive deals with recession, economic downturn, losing money
Image from Bigstock

For the first two quarters of 2022, we have seen the market contract. This is considered a sign of a recession. To shine some light on what this means for you, we asked our leading executives how their industry reacts to a shifting economy.

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5 Brand Pillars That Are The Foundation Of Your Brand

Brand pillars are the foundation of your brand and contribute to your overall brand DNA. There are five pillars: purpose, positioning, perception, personality, and promotion. Brand pillars help you define your unique characteristics and experiences, driving every consumer touchpoint to differentiate you from your competitors.

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