challenger brands

How Challenger Brands Can Steal The Thunder
Photo Credit: Adweek

Brands and businesses are intertwined entities, mutually influencing each other's value. They represent two sides of the same coin. Among brands, we can broadly categorize them as leaders, followers, and challengers. Our focus here lies on challenger brands—businesses that fearlessly compete against established players, aiming to disrupt the market and redefine consumer perceptions. Their mission is to challenge conventional notions and reshape consumers’ hearts and minds.

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