dynamic personal brand

There’s a common misconception that your company’s brand is bigger and more important than your personal brand. When you’re a top-tier company like Coke, that’s completely true. Related:How To Avoid A Huge Personal Branding Mistake But when you’re a small or medium-sized business, your personal brand and corporate brand are basically intertwined. What you do personally will directly affect how your business is perceived. Here’s what Jason DeMeyers had to say on Forbes: There’s a common misconception in business that it’s the company’s brand alone that matters. In certain areas, this is true. For example, when considering small ticket items that are consumer goods such as toothbrushes or toilet paper, the vast majority of buyers are not interested in the company’s CEO. But for smaller businesses, service oriented firms, B2B companies, and artisan B2C companies, the owner’s brand is absolutely critical. You could benefit from a personal brand. Here’s how.