emotional branding

Rihanna singing at a concert
Image from Bigstock

Have you watched an advertisement that made you cry, got you angry, or gave you goosebumps? Rihanna’s Road to Halftime ad gave fans everywhere goosebumps. Apple Music is the new sponsor of the Super Bowl Halftime show in a new multi-year agreement with the NFL. They just gave fans an alternative way to experience this event with headliner Rihanna, calling it “Rihanna’s Road to Halftime.”

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