emotional branding

Desperate vs. Dialed In: Which Companies Got Emotional Branding Right?

Creating an emotional bond with consumers requires more than good marketing. It requires understanding your audience, being authentic, building trust, connecting personally, and inspiring storytelling.

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Emotional Branding: Marketing To The Heart
Photo by Karolina Grabowska from Pexels

People buy emotionally, even if they don’t realize it, and then justify their decision rationally. In fact, 50% of brand experiences are based on emotions.

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