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Spending on brand strategy can seem like a big investment at the time, especially versus hiring someone on an app like Upwork or Fiverr to create a $20 logo for you. But in most cases, a cheap logo will be just that, a cheap logo.

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The difference between most areas in life and the job search process is that, in most areas in life, you know who your competition is. You can analyze the competition's strengths, capitalize on their weaknesses, and prepare accordingly to give yourself the best chance to win.

The job search process is different: you don't know who you are competing against.

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In my experience as an Executive Resume Writer, cover letters only get read about a third of the time they are sent. That being said, when one is required, or you are hoping for that added edge to get a hiring manager's attention, there is no doubt a great cover letter can make all the difference.

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