how to craft a brand story

Storytelling/book concept
Photo Credit: iStock - ra2studio

Almost four decades ago, Apple soared to prominence, airing their iconic “1984” ad during Super Bowl XVIII. Crafted by Chiat/Day and directed by Ridley Scott, the 60-second spot, inspired by George Orwell’s novel 1984, portrayed a dystopian future where crowds of men mindlessly follow the words of a dictator on a television screen disrupted by a defiant British woman.

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